"The quest for effective strategies for rural development continues to be a challenge for policymakers in sub-Saharan Africa and their development partners. Communication development strategies executed using FM stations have emerged as a promising tool as a result of the medium being the most popul ... ar source of information among rural dwellers in the region. Thus, this research explores the efficacy of FM radio in rural development by examining the listening patterns of residents and the benefits of such listenership to the lives of inhabitants of the Tamale metropolitan area. This is achieved via a quantitative analysis of surveys of about 400 residents of the Tamale metropolis. The study rejects the perception that FM radio programs in Ghana are mostly entertainment driven and are purveyors of light news. By putting searchlight on the motivations of radio listeners, the study finds that FM radio is the most reliable and trusted source of development information because of the ease, convenience and low cost of listening for listeners, and because programming is mostly in local languages. The study establishes that FM radio is the main source of information on agriculture, education and health in rural communities thereby contributing to rural development. Listeners’ participations in radio phone-in programs were highly rated for fostering audience motivation and agency. However, some challenges emerged. Listenership of FM stations was disproportionately male; there were complaints that radio programs were too “urban”; programming lacked innovation; and the timing of programs was poor. Based on these findings, the study recommends that FM radio stations should employ media" (Abstract) more

"Over the past two decades, Ghana’s media landscape has undergone radical transformation, leading to the emergence of hundreds of frequency modulation (FM) stations across the country. These stations have become the country’s most powerful mediums of communication, carrying an array of programs ... aimed at diverse audiences. With northern Ghana as a case study, this research examines FM stations’ role in rural development, their mode of impact, and their attendant challenges. This is achieved via qualitative methodology; that is, in-depth interviews with station managers and local development stakeholders, supplemented by programming content analysis of ten FM stations. Findings indicate that FM stations in northern Ghana, irrespective of their classification, aid rural development by serving as an endogenous conduit for the transfer of information that promotes community development and empowerment. This is achieved through programming in local dialects, local musical and cultural programs, expert presentations, interactive phone-in sessions, and news presentations. Challenges include the lack of employee professionalism, financial constraints, poor audience research, technical challenges, excessively partisan political coverage, and lack of original programming." (Abstract) more