"This book is a compilation of tutors' notes, lesson material and handouts from a management training course conducted since 1985 by UNESCO with great success in countries around the world. While gaining accessibility through its production in a book format, it retains the spirit of the original tea ... ching material. Themain topics covered are: functions and practices of publishing management, editorial organisation and management, using financial accounts for management information, understanding publishing business, recruitment, and a case study. The material, which was originated jointly by Book Hosue Training Centre and Unesco, has been edited by Mike Hauser." (Back cover) more

Constitué de notes pratiques et de 86 tableaux, cet ouvrage aborde les sujets suivants : fonctions et pratiques d'une maison d'édition; organisation et gestion de la fonction éditoriale; les états financiers comme moyen d'information des gestionnaires; la gestion efficace d'une entreprise d'édi ... tion; le recrutement des cadres et du personnel; et une étude de cas comprenant de nombreux exercices. more