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Funny Enough: Incorporating Humor Into Health Messages to Promote Breast Self-Examination Behavior
International Journal of Communication, volume 18 (2024), pp. 4441-4467
"Using the extended parallel process model (PPM), this research examines whether and how humor functions to influence women’s breast self-examination (BSE) intention. We conducted a 2 (humor: present vs. absent) × 2 (threat: high vs. low) × 2 (efficacy: high vs. low) between-subjects experiment
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Miscommunicating the COVID-19 Pandemic: An Asian Perspective
London; New York: Routledge (2024), xiii, 236 pp.
"This book tackles the infodemic—the rapid, widespread diffusion of false, misleading, or inaccurate information about the disease and its ramifications—triggered by the COVID-19 pandemic. With a focus on four Asian societies, the book compares and analyzes the spread of COVID-19 misinformation
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De-Westernizing Visual Communication and Cultures: Perspectives from the Global South
Baden-Baden: Nomos (2020), 225 pp.
"This edited volume gives voice to pluralised avenues from visual communication and cultural studies regarding the Global South and beyond, including examples from China, India, Cambodia, Brazil, Mexico and numerous other countries. Defining visual communication and culture as an umbrella term that
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Chinese Social Media: Social, Cultural, and Political Implications
New York; London: Routledge (2017), xvii, 245 pp.
"This book brings together scholars from a variety of disciplines to address critical perspectives on Chinese language social media, internationalizing the state of social media studies beyond the Anglophone paradigm. The collection focuses on the intersections between Chinese language social media
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Routledge Handbook of Chinese Media
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London; New York: Routledge (2015), xviii, 486 pp.
"The study of Chinese media is a field that is growing and evolving at an exponential rate. Not only are the Chinese media a fascinating subject for analysis in their own right, but they also offer scholars and students a window to observe multi-directional flows of information, culture and communic
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