"The book provides a glimpse into how China has tried to tell its story to the world. The introduction chapter outlines the broader context for the examination of Chinese public diplomacy. It discusses some of the emerging themes concerning the spirit and practice of the country’s image-building e ... fforts. Chapter 2 provides an overview of the trends and developments in Chinese public diplomacy, and discusses how China’s authoritarian system has benefits as well as drawbacks for its soft power pursuits. In the next three chapters, we examine some of the major Chinese external propaganda and communication platforms, including Beijing Review, CCTV International (renamed CCTV News in April 2010), and government news conferences and spokespersons [...] Chapter 6 takes on a relatively new topic of the increasing role of Chinese corporations in the process of public diplomacy. It examines the complex interplay between corporate branding and nation branding in the example of a leading Chinese company’s corporate social responsibility engagement in Africa. The ensuing two chapters cover China’s image promotion related to the Beijing Olympics from two different vantage points. Chapter 7 discusses the promotion of the Olympics to the Chinese domestic public, who were expected to be model citizens helping to deliver a positive image of China during the Games. This can be viewed as a case of how “charm offensive” begins on the home front. Chapter 8 sheds light on the role of the ever more active Chinese diaspora in national image management through its mobilization in defense of China’s image during the international leg of the Olympic torch relay. To provide some historical context to the discussion of China’s contemporary endeavor, Chapter 9 examines how the conception of “international propaganda” was formulated and institutionalized in early twentieth century China. It highlights the role of Chinese intellectuals in promoting China’s international communication. Our last essay explores higher education as a site of image-construction. It ref lects on how American college students read and evaluate China based on their perspectives and news sources. It ends with an imaginary dialogue between a Chinese journalist and an American journalist on mutual misperceptions, and possibilities for change, providing an “enjoyable and hopeful” conclusion to the book." (Preface, pages ix-x) more