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Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del participante
Key Guidance

Jair Vega Casanova, Rafael Obregón Gálvez, Claudia Nieto Sánchez, Elizabeth Vargas Rosero, Camilo Pérez Qunitero, George W. Gathigi

Barranquilla: Editorial Universidad del Norte; Friedrich-Ebert-Stiftung (FES) (2024), xiv, 76 pp.

"Este módulo presenta un proceso paso a paso que permitirá a los miembros de las organizaciones, o campañas, interesados en mejorar su visibilidad e impacto, formular estrategias de comunicación efectivas para el cambio social y de comportamiento. Aunque se han desarrollado múltiples modelos de ... more

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Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo conceptual
Key Guidance

Jair Vega Casanova, Rafael Obregón Gálvez, Claudia Nieto Sánchez, Elizabeth Vargas Rosero, Camilo Pérez Qunitero, George W. Gathigi

Barranquilla: Editorial Universidad del Norte; Friedrich-Ebert-Stiftung (FES) (2024), xvi, 106 pp.

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Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del facilitador
Key Guidance

Jair Vega Casanova, Rafael Obregón Gálvez, Claudia Nieto Sánchez, Elizabeth Vargas Rosero, Camilo Pérez Qunitero, George W. Gathigi

Barranquilla: Editorial Universidad del Norte; Friedrich-Ebert-Stiftung (FES) (2024), xv, 26 pp.

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La comunicación popular en Nuestramérica: Visiones y horizontes

Ana Cristina Suzina, Jair Vega Casanova (eds.)

Bogotá: Programa de medios y comunicación para América Latina y el Caribe Friedrich-Ebert-Stiftung (FES) (2024), 209 pp.

"El conjunto de textos reunidos en este libro demuestra la vigencia histórica y actual de la comunicación popular en Nuestramérica - y más allá. De las iniciativas barriales a las construcciones algorítmicas, pasando por miradas ancestrales y decoloniales, la reflexión y practica de esta comu ... more

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Communicative Justice in the Pluriverse: An International Dialogue

Joan Pedro-Carañana, Eliana Herrera-Huérfano, Juana Ochoa Almanza (eds.)

New York: Routledge (2023), xxiv, 176 pp.

"The book identifies and explains the unequal power relations in place that limit the possibilities of communication justice, the challenges and difficulties faced by activists and communities, the ways in which communities and movements have confronted power structures through discourse and materia ... more

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Community Radio for Peacebuilding in the Colombian Post-Conflict: Transformations, Tensions and Challenges for Content Production and Local Participation

Jair Vega Casanova, Camilo Pérez Quintero, César Augusto Tapias Hernández

Social Identities: Journal for the Study of Race, Nation and Culture, volume 27, issue 4 (2021), pp. 461-478

"The text presents the results of the external evaluation of the project: ‘Community Radio for Peace and Coexistence’ (CRPC), implemented between 2015 and 2017 by the community media network RESANDER, with the support of the Colombian Government and the European Union. Considering that community ... more

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The Evolution of Popular Communication in Latin America

Ana Cristina Suzina (ed.)

Cham: Palgrave Macmillan (2021), xv, 234 pp.

"This book brings together twelve contributions that trace the empirical-conceptual evolution of Popular Communication, associating it mainly with the context of inequalities in Latin America and with the creative and collective appropriation of communication and knowledge technologies as a strategy ... more

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Community Radio and Peace Building in Colombia: Communication, Interaction and Participatory Planning for the Post-Conflict

Jair Vega Casanova, César Augusto Tapias Hernández, Camilo Ernesto Pérez Quintero

Revista Latina de Communicatión Social RLCS, issue 74 (2019), pp. 1391-1410

"This article discusses some structural elements affecting spaces for social interaction within community radio processes, such as spaces for participatory planning and interpersonal communication that could be considered as a crucial contribution to the construction of peace in Colombia. Methodolog ... more

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Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module
Key Guidance

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES); Universidad del Norte (2019), vii, 64 pp.

"This module presents a step-by-step process that will enable members of organisations, or campaigns, interested in improving their visibility and impact, to formulate effective communication strategies for social and behavioural change Chapter One includes elements that help situate the design of t ... more

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Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module
Key Guidance

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES); Universidad del Norte (2019), vii, 82 pp.

"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending ... upon the type of communication approach, and the specific development and social change issues being addressed. While this is not meant to be an academic text and is purposefully written in a way that is accessible to multiple audiences, it does include relevant academic references for those readers interested in the rich communication for development literature. Chapter One includes a general approach to strategic planning in social organisations. It is expected to help assist understanding of how a communication strategy must be formulated as an integral component of the policies and strategic focus areas of the organisation. Chapter Two briefly discusses key concepts and theoretical shifts around communication, culture, development and social change processes. As communication processes often entail a political perspective, these processes are linked with the goal of strengthening democracy and citizenship, as well as with the achievement of development objectives such as the Sustainable Development Goals and their corresponding targets. This chapter also discusses inclusive perspectives, particularly in relation to gender and human rights. Chapter Three includes a brief history of the evolution of conceptual approaches in the field of communication for development, many of which are derived from important transformations in development efforts over the last 70 years, as well as reformulations of the role played by communication in those processes. Chapters Three and Four introduce key communication models and strategies for social and behaviour change. These chapters emphasise conceptual elements and highlight specific methodological elements that are discussed in detail in the Participant’s Module. Finally, Chapter Five provides core concepts and definitions about designing, implementing and evaluating communication strategies for development and social change, including formative research, strategy design, and monitoring and evaluation. Specific guidance on how to implement each of these steps is provided in the Participant’s Module." (Overview, page vii) more

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Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Facilitator's Module
Key Guidance

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES); Universidad del Norte (2019), ix, 21 pp.

"This module provides methodological support for the facilitation of workshops aimed at assisting social, community, state and non-governmental organisations in the formulation of communication strategies for development and social change. Facilitators are advised to use this module to plan and prep ... more

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Comunicar derechos en el posconflicto: Caja de herramientas y estrategias
Key Guidance

Guilherme Canela et al.

World Bank; UNESCO (2019), 304 pp.

"Queremos entender la comunicación y el acceso a la información como medios para la conquista de otros derechos. Hay innumerables rutas que podríamos tomar para llegar a este destino; la elegida acá es la que entiende la comunicación como un ecosistema complejo que debe estar imbricado en la co ... more

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Identification with Characters, Elaboration, and Counterarguing in Entertainment-Education Interventions Through Audiovisual Fiction

Juan-Jose Igartua, Jair Vega Casanova

Journal of Health Communication, volume 21, issue 3 (2016), pp. 293-300

"The aim of this article is to further knowledge of the explanatory processes of narrative persuasion in the field of health communication, using data obtained in a research study of entertainment-education based on audiovisual fiction. Participating in the study were 208 young persons between the a ... more

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Emergencia del territorio y comunicación local: Experiencias de comunicación y desarrollo sobre medio ambiente en Colombia

Eliana Herrera Huérfano, María Victoria Rugeles Gélvez, Andrea Sotelo Carreño, Jair Vega Casanova (eds.)

Barranquilla; Bogotá: Editorial Universidad del Norte; Universidad Nacional Abierta y a Distancia (UNAD); Corporación Universitaria Minuto de Dios (Uniminuto); Universidad Santo Tomás (2014), xxx, 487 pp.

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The Handbook of Global Health Communication

Rafael Obregón, Silvio R. Waisbord (eds.)

Chichester: Wiley Blackwell (2012), xx, 658 pp.

"The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change. It brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wid ... more

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Estado del arte de los programas de prevención de la violencia en jóvenes: Basados en el uso de medios de communicación

Jair Vega Casanova

Washington, DC; Lima: Organización Panamericana de la Salud (OPS); Cooperación Técnica Alemana (GTZ) (2006), 82 pp.

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del participante Key Guidance

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo conceptual Key Guidance

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del facilitador Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Facilitator's Module Key Guidance

Comunicar derechos en el posconflicto: Caja de herramientas y estrategias Key Guidance

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del participante
Key Guidance

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo conceptual
Key Guidance

Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del facilitador
Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module
Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module
Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Facilitator's Module
Key Guidance

Comunicar derechos en el posconflicto: Caja de herramientas y estrategias
Key Guidance