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Consuming Audiences? Production and Reception in Media Research
Cresskill: Hampton Press (2000), vi, 330 pp.
Rethinking the Media Audience: The New Agenda
London et al.: Sage (1999), 212 pp.
"The key idea of this book is to argue that a 'third generation' of reception studies and audience ethnography is presently taking shape and will establish itself in the near future. However, the division of the development of reception studies and audience research into three 'generations' outlined
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