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Manual de planificación de medios: Todo lo que hay que saber para planificar correctamente los medios

María Angeles Gonzalez Lobo, Enrique Carrero López, Gerardo Mariñas González
Madrid: ESIC Editorial, 6th ed. (2018), 622 pp.

Contains tables, glossary pp. 559-616

Signature commbox: 10-PR-S 2018

Topics:
Advertising Campaigns Advertising Planning & Implementation Media Markets Print Media Advertising Radio Advertising Television Advertising
Countries:
Spain
Document Type:
Guides, Toolkits, Manuals Textbooks