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Elizabeth
Mills
Booth
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Health Campaigns: Monitoring & Evaluation
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Behaviour Change Communication
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Communication for Health and Behaviour Change: A Developing Country Perspective
San Francisco: Jossey-Bass (1993), xxvi, 204 pp.
Based on the work of HealthCom, a fifteen-year, twenty-country project funded by the U.S. Agency for International Development, the book builds on a practical, five-step model for communication that promotes change in existing behaviors and supports preventive health practices. Using numerous exampl
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Communication for Child Survival
Washington, DC: USAID; Academy for Educational Development (AED); University of Pennsylvania Annenberg School for Communication (1988), viii, 144 pp.
