"In a review of the academic and practitioner literature on behaviour change we find that one system offers the best response to the challenges we have identified: The Behaviour Change Wheel (BCW), developed by Professor Susan Michie and colleagues. It is comprehensive, theory-based, evidence-backed ... and links the problem to intervention design. At the heart of the BCW is the system of behaviour called “COM-B”. This means that for any behaviour change (B) to take place, people need to have Capability, Opportunity and Motivation: 1. Capability involves psychological dimensions (e.g. the knowledge and skill to perform an action) as well as physical dimensions (strength and stamina); 2. Opportunity includes both social (e.g. norms) and physical (e.g. resources) enablers; 3. Motivation includes “reflective” (e.g. conscious decision-making) and “automatic” (e.g. emotion and habit) processes. Beneath these are fourteen sub-dimensions or “domains”, including knowledge, skills, memory, emotion and social influences, among others. The COM-B system is linked to a further layer of nine intervention functions including education, persuasion, training and modelling. Finally, these intervention functions are mapped against policy categories, including communication, marketing and guidelines." (Page 5) more

"The innovative and rapid growth of communication satellites and computer mediated technologies in the late 1980s and early 1990s, combined with the deregulation of national broadcasting, led many media commentators to assume that the age of national media had been lost. But what has become clear is ... that, whilst there has been a limited growth in global media, there has been an emergence of a strong localised television and communications industry. Mapping the world media market, and using examples of programming from countries as diverse as Thailand, Hong Kong, Brazil, Taiwan, Spain and Britain, this volume explores theories of media globalization, examines the local culture of television programming and analyses the blurring of distinctions between the global and the local." (Publisher description) more