"Taking the participation in social and humanitarian campaigns of TV host and social entrepreneur Luciano Huck as a case in point, this chapter investigates how new models of celebrity civic engagement are becoming increasingly popular in Brazil. Huck belongs to a growing group of Brazilian celebrit ... ies who combine the support for social causes with private economic interests. Just like Angelina Jolie, Bono Vox, and George Clooney, Huck is frequently promoting humanitarian and environmental campaigns aiming at some of the most challenging problems facing society. The eradication of hunger in poor regions, support for actions to protect the environment, and the lessening of natural disasters are some of the most recurrent examples of civic engagement by celebrities. However, for Huck, these issues should be tackled with the assistance of the private sector. He is a champion of social entrepreneurship. His profiles on Facebook, Twitter, and Instagram are frequently used to give visibility to companies that partner with his philanthropic projects." (Page 397) more

"Research on popular culture is a dynamic, fast-growing domain. In scholarly terms, it cuts across many areas, including communication studies, sociology, history, American studies, anthropology, literature, journalism, folklore, economics, and media and cultural studies. The Routledge Companion to ... Global Popular Culture provides an authoritative, up-to-date, intellectually broad, internationally-aware, and conceptually agile guide to the most important aspects of popular culture scholarship. Specifically, this Companion includes: "interdisciplinary models and approaches for analyzing popular culture; wide-ranging case studies; discussions of economic and policy underpinnings; analysis of textual manifestations of popular culture; examinations of political, social, and cultural dynamics and discussions of emerging issues such as ecological sustainability and labor. Featuring scholarly voices from across six continents, The Routledge Companion to Global Popular Culture presents a nuanced and wide-ranging survey of popular culture research." (Publisher description) more