"Across various demographics, Sri Lankan audiences highly value news and current information. More than three quarters (77%) identified news as being very important, and another 18% said it was somewhat important. National news on current affairs had the highest level of audience interest (76%), fol ... lowed by national politics, local current affairs, national level entertainment news, national weather, local politics and national level sports. There was limited interest in economic and business news, and even less in international news. Audiences have a good sense of what good journalism means to them. Among the many attributes of good journalism highlighted by participants were: trustworthy, evidence-based information; clear and accurate; timely and relevant; balanced and unbiased reporting with a sufficient level of detail; respecting privacy; drawing from multiple sources; ethical use of sensitive visuals; and never advocating racism or violence. Most people turn to two, three orfour newssources on a regular basis apparently to guard against being misled by media biases and manipulation [...]" (Executive summary) more