Filter
3
Text search:
Ansgar
Zerfass
Topics
Ethics in Public Relations
2
Communication Strategies
1
Public Relations
1
Corporate Social Responsibility
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Ethical Challenges of Digital Communication: A Comparative Study of Public Relations Practitioners in 52 Countries
International Journal of Communication, volume 18 (2024), pp. 1072-1093
"Digitalization is fundamentally changing media ecosystems and posing ethical challenges for media and communication practitioners. One of the professions affected is public relations (PR), which today can analyze target groups based on their digital data traces or spread messages via paid digital c
...
Communication Ethics in a Connected World
Bruxelles et al.: PIE Lang (2015), 432 pp.
"The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills
...
The Routledge Handbook of Strategic Communication
London: Routledge (2015), xxiv, 596 pp.