"The project design, interventions, and targeting in the two provinces of Pakistan aligned with the challenging context, especially in high-risk border districts with Afghanistan. In Khyber Pakhtunkhwa and Balochistan, where conflict dynamics and security challenges are prevalent, the project is highly relevant. It offers a platform for youth and women journalists to report on conflict-related issues, enriching public discourse. The evolving media landscape in these regions, marked by increased demand for diverse voices, makes the project's empowerment of underrepresented groups crucial. Focusing on youth and women journalists, the project provides training, resources, and support tailored to their unique needs. It prioritizes inclusivity by considering gender and ethnic diversity, contributing to a pluralistic media landscape. By empowering these journalists to report on conflict and peacebuilding, the project aligns with the region's needs and furthers local perspectives on peace solutions.
The project's effectiveness can be assessed in terms of its objectives, capacity-building impact, promotion of conflict-sensitive journalism, and fostering a safer, more inclusive environment for women journalists. This effectiveness was maintained despite a shift in implementation modality and a no-cost extension. Training and mentorship led to improved skills and balanced reporting on conflict-related issues, fulfilling the primary objective of responsible journalism. The project enhanced the capacity of press clubs, journalists, and universities in Khyber Pakhtunkhwa and Balochistan, fostering openness and collaboration. By incorporating conflict-sensitive journalism into curricula, the project enriched journalism education and training. The project cultivated ethical reporting, sensitivity to local contexts, and diverse perspectives, contributing to understanding and peace. It empowered women journalists to work safely and independently, gaining industry support and increasing their professional capabilities.
Intermediate impact assessments highlight the positive influence on the professional lives of women and youth journalists, their prominent roles in the media, and the integration of conflict sensitivity in journalism practices in target regions. The project improved job prospects, self-confidence, and balanced reporting for many participants. It promoted the active participation of youth and women in the media sector, breaking gender and age barriers. Journalists adopted a more responsible approach to conflict-related reporting, showing increased awareness of their impact on tensions. The project fostered a supportive community of practice, encouraged discussion on the media's role in peace-building, and addressed potential risks faced by women journalists.
To ensure project sustainability, capacity-building, mentorship, and stakeholder engagement are prioritized. Skills and knowledge are imparted to journalists, press club members, and faculty to continue promoting conflict-sensitive journalism. Mentorship relationships will persist, with experienced journalists guiding emerging talents. Local partners, universities, press clubs, and media houses have embraced the project's initiatives, ensuring their longevity. Universities have incorporated conflict-sensitive journalism into curricula, and press clubs provide enduring platforms for collaboration and professional growth. Government support for ethical journalism and inclusivity indicates a long-term commitment to the project's principles and objectives." (Conclusions, page 32)