Filter
56
Featured
Free Access
35
Inspiring Practice
4
Key Guidance
1
Top Insights
2
Topics
Edutainment Health Programmes
15
HIV / AIDS Communication
14
Soap Operas & Telenovelas
9
Edutainment Radio Programmes
7
Sexual Health Communication, Reproductive Health Education, Family Planning
7
Entertainment Education, Edutainment
6
Edutainment Campaigns: Effects & Effectiveness
4
Screenwriting, Film Scriptwriting, TV Scriptwriting
3
Communication for Social Change
3
Edutainment Campaigns: Experiences
3
Edutainment Campaigns: Planning & Implementation
3
Rural Communication for Development
3
Health Campaigns: Experiences
3
Media Effects
3
Persuasive Communication
3
Shamba Shape Up (Agricultural Reality TV Programme, Kenya)
2
Audience Feedback, Interaction & Participation
2
Narratives, Narrative Structures
2
Development Communication Projects: Case Studies
2
Behaviour Change Communication
2
Behaviour Change Communication: Effects & Effectiveness
2
Edutainment Campaigns: Concepts & Strategies
2
Edutainment Campaigns: Monitoring & Evaluation
2
Edutainment: Youth
2
Countering Hate Speech, Disinformation & Propaganda
2
Television Dramas
2
Rural Women & Communication
2
Good Practice Examples
2
Health Campaigns: Effects & Effectiveness
2
Health Television Programmes
2
WASH Communication (Water, Sanitation, Hygiene)
2
Music
2
Reality Television Programmes & Daily Talks
2
Youth Cultures, Youth Milieus, Youth Identities
2
Merchandising & Social Merchandising
1
Celebrity Humanitarianism
1
Agricultural Information & Extension
1
Forestry, Deforestation, Forest Protection
1
Audience Research
1
Media Use: Families
1
Media Use: Women, Female Media Audiences
1
Media Use: Youth
1
Television Consumption, Televison Use, Television Audiences
1
Behaviour Change Campaigns
1
Development Communication Campaigns
1
Child Marriage
1
Children's Television Programmes
1
Educational Comics & Comics for Development
1
Crime Films
1
Film Production
1
Television Programme & Format Trade
1
Communication Strategies
1
Development Aid Public Relations, Development Public Awareness Raising
1
Strategic Communication Planning
1
Community Development: Role of Communication & Media
1
Participatory Communication
1
Storytelling
1
Islamic State (Political-Religious Extremist Organization)
1
Civil Wars
1
Conflict Areas: Media Systems, Media Landscapes, Role of Media
1
Conflict Prevention, Mediation & Reconciliation: Role of Media
1
Dealing With the Past
1
Extremist Recruitment through Media
1
Peace Culture, Peace Education, Non-Violence
1
Content Analysis (Research Method)
1
Theatre for Development
1
Collective Memory & Media, Media Representation of History
1
Development Communication: Effects & Effectiveness
1
Soul City (NGO, South Africa)
1
Development Communication Research
1
Social Change & Media / Communication
1
Civic Education: Use & Role of Media
1
Television Serials
1
Environmental Communication
1
Climate Change Communication, Climate Journalism
1
Environmental Campaigns: Experiences
1
Social Norms
1
Values
1
Evaluation Methods, Evaluation Tools
1
Gender and Media, Gender and Communication
1
Forced Marriage
1
Gender-Based Harassment, Intimidation & Violence
1
Gender Relations
1
Women (General)
1
Health Campaigns: Message Design
1
Health Communication & Campaigns: Youth
1
Religion in Health Communication
1
Intercultural Communication, Intercultural Competencies
1
Adaptation of Media Products to Other Countries / Cultural Contexts
1
Court Reporting & Media Representation of Judicial System
1
Language and Media
1
Media Assistance: Impacts, Effectiveness, Efficiency
1
BBC Media Action
1
Truth & Reconciliation Commissions
1
People with Disabilities: Tailored ICT & Media Products
1
Politics and Media
1
Project Impact, Project Effects, Project Effectiveness, Project Efficiency
1
Radio Dramas, Radio Soap Operas, Radio Fiction
1
Media Effects Research
1
Parasocial Interaction
1
Everyday Life
1
Television Reception & Effects
1
Rural Communication, Media in Rural Areas
1
Theories of Change
1
Theories of Communication & Media
1
Youth, Adolescents
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Edutainment and the prevention of under-age marriages: The evaluation of a television series designed to promote positive role models in Bangladesh
Journal of Development Effectiveness, volume 16, issue 2 (2024), pp. 159-186
"Edutainment intervention is a popular and inexpensive behavioural change communication toolkit to raise positive social norms through broadcast media. We evaluated a 26-episode nationally broadcasted television series targeted to improve attitudes towards preventing child marriage in Bangladesh. We
...
‘It is Guiding Us to Protect Ourselves’: A Qualitative Investigation Into Why Young People Engage with a Mass-Media HIV Education Campaign
Culture, Health & Sexuality, volume 25, issue 7 (2023), pp. 803-817
"This study explores how and why young people engage with MTV Shuga, a popular mass media campaign in South Africa, to understand what makes effective HIV edutainment. Young MTV Shuga viewers from the Eastern Cape, South Africa and their parents participated in remote individual interviews and focus
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Educación política: Debates de una historia por construir
Bogotá: Centro de Investigación y Educación Popular (2023), 232 pp.
"El presente libro pretende arrojar luz sobre la importancia de la educación política a partir de hallazgos por parte de una academia crítica y comprometida con la democracia y la paz y desarrollar recomendaciones prácticas para el diseño de la educación política en Colombia. También pretend
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Soap Operas and Pro-Savings Attitudes in Poor Rural Areas of Peru
Atlanta: International Center for Public Policy (2023), 17 pp.
Evaluating Use of Mass-Media Communication Intervention ‘MTV-Shuga’ on Increased Awareness and Demand for HIV and Sexual Health Services by Adolescent Girls and Young Women in South Africa: An Observational Study
BMJ Open, volume 13, issue e062804 (2023), 12 pp.
"Objective: To investigate the effect of exposure to 'MTV Shuga:Down South’ (MTVShuga-DS) during the scale-up of combination HIV-prevention interventions on awareness and uptake of sexual reproductive health (SRH) and HIV-prevention services by adolescent girls and young women (AGYW) [...] Conclus
...
Edutainment, Savings, and Generational Differences in Rural Areas of Peru
Atlanta: International Center for Public Policy (2023), 27 pp.
Serie "Country Queen" auf Arte: Die Geister von Tsilanga
Süddeutsche Zeitung, 21. Juni (2023)
"Die kenianische, auch mit deutschem Geld produzierte Serie "Country Queen"läuft auf Arte und weltweit auf Netflix. Sie ist raffiniert erzählt - und ein Glücksfall für das globale Lagerfeuer." (Einleitung)
Climate Change: New Evidence on How Media Can Engage Youth to Take Action
BBC Media Action (2022), 12 pp.
"In sum, this evaluation provides evidence that the Kembali ke Hutan (Return to the forest) project through drama, discussion show, and social media output can engage young Indonesians in topics that they previously were not interested in by breaking down the issues of deforestation in climate chang
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Romper el Silencio: Historias Para no Repetir la Historia. Una estrategia de eduentretenimiento basada en la Realidad colombiana, Para cambiar Lla Realidad colombiana
Bogotá: Fundación Imaginario (2022), 8 pp.
"A través de historias que nos conmueven y nos tocan emocionalmente, Romper el Silencio tiene como objetivo enseñarnos a escuchar a otras personas con apertura y empatía, aunque piensen distinto; a reconocer sus argumentos aunque no sean los nuestros; a respetar sus ideas sin señalamientos y al
...
Measuring Impact of Storyline Engagement on Health Knowledge, Attitudes, and Norms: A Digital Evaluation of an Online Health-Focused Serial Drama in West Africa
Journal of Global Health, volume 12, issue 4039 (2022), 10 pp.
"Cest la Vie!" (CLV) is a serial drama that entertains, educates, and promotes positive health behaviors and social change for West African audiences. The purpose of this study was to evaluate if watching the CLV Season 2 series online had an impact on people’s health knowledge, attitudes, and nor
...
Using Markers for Digital Engagement and Social Change: Tracking Meaningful Narrative Exchange in Transmedia Edutainment with Text Analytics Techniques
Digital Health, volume 8 (2022), pp. 1-18
"While social media offer an unprecedented opportunity for orchestrating large-scale communication campaigns, it is often difficult to track audience responses on various digital platforms over time and to ascertain if their engagement is aligned with the original intention. In this article, we shar
...
A Qualitative Exploration of the Salience of MTV-Shuga, an Edutainment Programme, and Adolescents’ Engagement with Sexual and Reproductive Health Information in Rural KwaZulu-Natal, South Africa
Sexual and Reproductive Health Matters, volume 30, issue 1 (2022), pp. 1-12
"This paper examines the extent to which an edutainment programme, MTV-Shuga, was reported to influence young people’s engagement with sexual and reproductive health (SRH) information in rural KwaZulu-Natal, South Africa. In 2019 we conducted eight community-based screenings of MTV-Shuga episodes
...
Overcome the Fear (Vencer El Miedo): Using Entertainment Education to Impact Adolescent Sexual and Reproductive Health and Parent-Child Communication in Mexico
BMC Public Health, volume 22, issue 2366 (2022), 12 pp.
"Adolescents in Mexico experience high pregnancy and birth rates. A collaboration with Grupo Televisa led to the development of an entertainment-education telenovela intervention, Overcome the Fear (OTF), which aired in 2020 to a national audience and addressed adolescent sexual and reproductive hea
...
Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice
Inspiring Practice
Cham: Palgrave Macmillan (2021), xxxiii, 354 pp.
"This book lays out the history of entertainment-education and discusses the boundaries of what counts as entertainment-education and narrative persuasion, includes both authors who work within academia and authors who are practitioners, and chapters focusing on developed and developing countries; d
...
Starting Conversations to Tackle Sanitation in India Through TV Drama: Evaluation of Navrangi Re!
Journal of Development Communication, volume 32, issue 2 (2021), pp. 45-58
"There is a growing body of evidence from rigorous evaluations demonstrating the effectiveness of education entertainment – ‘edutainment’– interventions in achieving development outcomes. Building on this research, this study presents the results of a pioneering quasi-experimental evaluation
...
Entertainment-Education Versus Extremism: Examining Parasocial Interaction Among Arab Viewers of Anti-ISIS TV Drama
Top Insights
Journal for Deradicalization, issue 24 (2020), pp. 40-77
"Recent reports indicate that over 20,000 Arab fighters traveled to join ISIS in Iraq and Syria and another 5-15 percent of millennials across seven Arab countries consider some violent extremist groups to be on the right path. In response, Arab countries have experimented with entertainment-educati
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In Full View: Creatively Tackling Sanitation in India
London: BBC Media Action (2020), 14 pp.
"Navrangi Re! (Nine To A Shade), a 26–episode television drama series was created to take the discussion on e Faecal Sludge Management (FSM) to mainstream audiences, beyond the domain of infrastructure and technology. It was the result of a unique partnership between a donor (the Bill & Melinda Ga
...
The Entertaining Way to Behavioral Change: Fighting HIV with MTV
Washington, DC: World Bank Group (2019), 45 pp.
"This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that “edutainment” can work through an individual or a social channel. Th
...
Entertainment, Education, and Attitudes Toward Domestic Violence
AEA Papers and Proceedings, issue 109 (2019), pp. 133-137
"Entertainment education (“edutainment”) is a communication strategy that works through mass entertainment media with the aim of promoting a better context for behavior change than the delivery of information alone. We experimentally evaluate season 3 of the edutainment TV series MTV Shuga, prod
...
Pretty Liar: Television, Language, and Gender in Wartime Lebanon
Syracuse, NY: Syracuse University Press (2018), 325 pp.
"Pretty Liar" explores the rise of language and gender politics on Lebanese television to tell the untold story of the co-evolution of Lebanese television and its audiences and how the civil war of 1975-1991 affected that co-evolution. The shift in public interest in television has been widely ackno
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