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5
Key Guidance
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Top Insights
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Qualitative Research Methods
15
Research Methods
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Content Analysis (Research Method)
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Digital Research Methods
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Evaluation Methods, Evaluation Tools
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Sampling (Survey Methodologies, Statistics)
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Survey Methods
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Statistical Data: Collection, Analysis & Interpretation
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Validity
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Social Media
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Evaluation Design & Implementation
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Impact Assessment & Outcome Evaluation
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Applied Communication Research
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Questionnaires, Questionnaire Design
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Randomised Control Trials & (Quasi-) Experimental Designs
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Reliability
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Audience Research Methods
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Audience Research: Online Surveys
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Digital & Social Media Use, Internet Use
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Elderly People: Media Use
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Communication Strategies
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Public Relations
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Social Media Marketing & Digital Public Relations
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Islamic State (Political-Religious Extremist Organization)
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Discourse & Discourse Analysis
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Nonprofit Organizations, NGOs
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Development Studies, Development Research
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Communicating Development Projects, Media in Development Programmes
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Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
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Online Communication
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Instagram
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Small Enterprises, Micro Businesses, Small & Medium Enterprises (SME)
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Television Fiction
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Standards, Ethics in Evaluation, Codes of Conduct
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Evaluation
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Evaluation: Managing Unfavourable Contexts & Conditions
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Gender in Evaluation, Monitoring, Impact Assessment
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Using Evaluation Results, Learning from Evaluations
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Organizations, Institutions
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Health Communication
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Foreign News, International News
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Organizational Communication, Institutional Communication
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Political Communication
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Monitoring
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Project Planning: Terms of Reference
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Media Effects
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Media Reception
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Data Collection, Data Collection Methods
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Participatory Research Methods
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Observation (Research Method)
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Quantitative Research Methods: Big Data
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Research Report Writing
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Theories of Change
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Applied communication research methods: Getting started as a researcher
New York; London: Routledge, 3rd ed. (2024), xvii, 316 pp.
"This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers. Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the
...
Mixed Methods Perspectives on Communication and Social Media Research
London; New York: Routledge (2023), xxviii, 280 pp.
"Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the exp
...
A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies
London; New York: Routledge, 3rd ed. (2021), xiii, 512 pp.
"Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elements: historical accounts
...
RealWorld Evaluation: Working Under Budget, Time, Data, and Political Constraints
Key Guidance
Top Insights
Los Angeles et al.: Sage, 3rd ed. (2020), xliv, 524 pp.
"Addresses the challenges of conducting program evaluations in real-world contexts where evaluators and their clients face budget and time constraints. The book is organized around the authors’ seven-step model that has been tested in workshops and practice environments to help the evaluation impl
...
Media Research Methods: Audiences, Institutions, Texts
Key Guidance
London: Palgrave Macmillan, 2nd ed. (2018), xiv, 385 pp.
"Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience be
...
Primer of Public Relations Research
New York: Guilford Press, 3rd ed. (2017), xii, 404 pp.
The Sage Handbook of Social Media Research Methods
London: Sage (2017), 709 pp.
"The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with 'big and broad data', from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on spec
...
Methoden der empirischen Kommunikationsforschung: Eine Einführung
Wiesbaden: Springer VS, 7., überarb. und aktual. Aufl. (2016), xi, 265 pp.
Einführung in die Statistik für Kommunikationswissenschaftler: Deskriptive und induktive Verfahren für das Bachelorstudium
Wiesbaden: Springer VS (2015), xi, 242 pp.
La comunicación y los medios: Metodologías de investigación cualitativa y cuantitativa
Mexico, DF: Fondo de Cultura Económica (FCE) (2014), 689 pp.
Handbuch standardisierte Erhebungsverfahren in der Kommunikationswissenschaft
Wiesbaden: Springer VS (2013), 397 pp.
Introduction to Mixed Methods in Impact Evaluation
InterAction; Rockefeller Foundation (2012), 38 pp.
"Mixed methods (MM) evaluations seek to integrate social science disciplines with predominantly quantitative (QUANT) and predominantly qualitative (QUAL) approaches to theory, data collection, data analysis and interpretation. The purpose is to strengthen the reliability of data, validity of the fin
...
La investigación en comunicación: Métodos y técnicas en la era digital
Barcelona: Gedisa (2011), 284 pp.
Handbook on Impact Evaluation: Quantitative Methods and Practices
Washington, DC: World Bank (2010), xx, 239 pp.
"This book reviews quantitative methods and models of impact evaluation, presenting an analysis of the quantitative research underlying recent programme evaluations and case studies prepared for a series of impact evaluation workshops in different countries, sponsored by the World Bank Institute (WB
...
The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
Chichester: Wiley (2010), xix, 441 pp.
"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both
...
Die Befragung in der Medien- und Kommunikationswissenschaft: Eine praxisorientierte Einführung
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., überarb. Aufl. (2010), 201 pp.
Empirische Kommunikationsforschung
Konstanz: UVK (2009), 253 pp.
Routledge Handbook of Applied Communication Research
New York: Routledge (2009), xl, 670 pp.
"The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed,
...
Métodos de investigación social
Quito: CIESPAL, 2nd ed. (2008), 580 pp.
Statistik für Kommunikationswissenschaftler
Konstanz: UVK, 2., überarb. Aufl. (2006), 384 pp.
