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Polio digital message guide: A practical resource for responding to trending narratives, crafting effective polio messaging and encouraging vaccine uptake

Digital Community Engagement (DCE) (2024), 47 pp.

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Estrategias de comunicación en salud: Selección teórica-metodológica para vías de intervención en política pública

Janet García González

Buenos Aires: Teseo (2023), 170 pp.

"Estrategias de comunicación en salud revisa los aportes que puede realizar una investigación de carácter dialógico, orientada a la superación de las barreras metodológicas clásicas que dificultan la realización de un trabajo riguroso basado en la excelencia científica. En el campo de la in ... more

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Manual for Designing Communication for Vaccination Campaigns in Kazakhstan

Jan-Marcus Helstrom, Elvira Yausheva, Saltanat Zhumanbaeva

Nur-Sultan: UNICEF Kazakstan (2022), 46 pp.

"This communication for immunization manual is designed to give step-by-step information on how to design and implement an immunization communication strategy. It guides the reader from creating messages and identifying potential communication barriers, to talking to the media and different stages o ... more

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Communicating with Communities in Epidemics and Pandemics: Risk Communication and Community Engagement (RCCE) Readiness Kit

USAID (2022), 49 pp.

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Social and Behaviour Change Strategy. Volume I: Policy & Strategic Approach

Adrita Bagchi

New Delhi: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2022), 127 pp.

"The Government of Madhya Pradesh is committed to ensure the overall development of all its residents, especially women and children. The Department of Women and Child Development (DWCD) works to sustainably improve health and nutrition outcomes for women of reproductive age and children below 6 yea ... rs, enable holistic development and protection of children and ensure safety, equity and empowerment of women. The department implements the Integrated Child Development Services (ICDS) scheme for improving maternal and infant nutrition and health. It also implements the Integrated Child Protection Scheme (ICPS) and various other schemes and programmes for health, gender equality and women empowerment. Over the years, a lot of progress has been made. However, there are still a few indicators that are not doing well as expected. Census 2011, National Family Health Survey – 4 (2015-16) and NFHS-5 (2019-21) have found that low sex ratio, lack of women empowerment, experiencing gender-based violence, substance abuse, low female literacy, child marriage and small landholdings are some of the determinants of poor health and empowerment of women and children. Individual and community behaviours, attitudes, social norms and practices are some of the reasons for such indicators. To bring about an improvement in these indicators and positively transform the status of women and children in Madhya Pradesh, a comprehensive state-specific social and behaviour change (SBC) strategy has been developed for DWCD. This strategy is supported by the recommendations provided in the department’s other policies. The state’s Nutrition Policy (2020-30) emphasizes on the importance of designing SBCC plans in local dialects for its acceptability and greater involvement of the community. The centre’s Poshan Abhiyan which DWCD follows stresses on community mobilisation and behaviour change, highlighting the need to take-up sustained efforts requiring multi-pronged approach and bring grass-root synergy and convergence. The state’s Child Protection Policy (2020) also highlights the need to build awareness and stakeholder capacities to strengthen implementation and the enabling environment to ensure child well-being and protection. This document details the SBC strategy which includes thematic area-wise priority and desired behaviours that should be practised by the target groups for improved indicators, barriers and enablers to its adoption, key messages to be communicated and strategic approach and interventions that will facilitate positive change." (Introduction) more

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Plaidoyer pour la santé: Un guide pratique

Sarah Chaput

Réseau Francophone International pour la Promotion de la Santé (RÉFIPS) (2021), 64 pp.

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COVID-19 Vaccination Communication: Applying Behavioral and Social Science to Address Vaccine Hesitancy and Foster Vaccine Confidence

Sylvia Chou Wen-Ying, Caitlin E. Burgdorf, Anna Gaysynsky, Christine M. Hunter

National Institutes of Health (NIH) (2020), 23 pp.

"This report, which was developed in consultation with leading experts in social and behavioral sciences and public health, outlines evidence-informed communication strategies in support of national COVID-19 vaccine distribution efforts across federal agencies and their state and local partners. The ... more

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Communicating About Vaccine Safety: Guidelines to Help Health Workers Communicate with Parents, Caregivers, and Patients
Key Guidance

María Paz Bertoglia, Katharina-Sophia Dolezal

Washington, DC: Pan American Health Organization (PAHO) (2020), 61 pp.

"Studies show that telling people about the quality, safety, effectiveness and availability of vaccines is not enough to influence behavior change related to immunization, and in general, doesn´t increase coverage. For this reason, it´s necessary to understand the reasons why people choose not to ... more

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Vaccine Misinformation Management Field Guide: Guidance for Addressing a Global Infodemic and Fostering Demand for Immunization

Angus Thomson, Gary Finnegan

New York: UNICEF (2020), 61 pp.

"This guide should help practitioners to: develop an evidence-grounded understanding of misinformation in the context of vaccination, how it spreads and gets traction, what can be done to mitigate its impact; implement evidence-based approaches to address misinformation; develop a comprehensive and ... more

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A Communicator's Guide to COVID-19 Vaccination: Research, Theories, Models, and Recommendations Communicators Should Know

Tina McCorkindale et al.

Institute for Public Relations (2020), 42 pp.

"The purpose of this guide is to highlight research, theories, models, and research-driven recommendations that will help ensure effective communication strategies for organizations worldwide. The Institute for Public Relations has reviewed more than 100 research articles to assemble this guide. Bel ... more

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Stratégie Nationale de Communication et de Plaidoyer en faveur de la Nutrition au Burkina Faso 2020-2024

Gouvernement du Burkina Faso (2020), 111 pp.

"Le présent document de stratégie fournit, sur la base de l’analyse situationnelle, le cadre logique des interventions, délimite les domaines stratégiques, précise les objectifs tant généraux que spécifiques et les résultats attendus des différentes activités qui seront programmées. Il ... more

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Kommunikationskampagnen im Gesundheitsbereich: Grundlagen und Anwendungen
Key Guidance

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Heinz Bonfadelli, Thomas N. Friemel

Köln: Herbert von Halem Verlag, 3., völlig überarb. Aufl. (2020), 256 pp.

"Dieses Buch bietet eine systematische Einführung in die wichtigsten Theorien der Kommunikationswissenschaft und Gesundheitspsychologie sowie deren Anwendung in Kommunikationskampagnen. Basierend auf dem aktuellen Forschungsstand wird aufgezeigt, welche Strategien für die gezielte Veränderung von ... more

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NOhep Advocacy Toolkit

NOhep Movement (2019), 80 pp.

"To support national advocacy efforts, we’ve created a toolkit for patient organisations, NGOs and individuals working in the field of viral hepatitis. It will equip supporters with the information and knowledge to get their decision-makers to take this problem seriously and push them to act to me ... more

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World TB Day 2018 Campaign: Advocacy & Communication Toolkit

World Health Organization (WHO) (2018), 23 pp.

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Evidenzbasierte | evidenzinformierte Gesundheitskommunikation

Paula Stehr, Dorothee Heinemeier, Constanze Rossmann (eds.)

Baden-Baden: Nomos (2018), 256 pp.

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Polio Communication Global Guide: A How-To Manual for the Art and Science of Maximising Immunisation Rates Through Communication

Polio Global Eradication Initiative; UNICEF (2016), 33 pp.

"The Polio Communication Global Guide is a how-to manual for planning and building effective mass media and interpersonal communication strategies with the ultimate goal of eradicating polio. This document outlines UNICEF’s global approach to polio communication informed by data and on-the-ground ... more

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Social Media Strategy Development: A Guide to Using Social Media for Public Health Communication

Stockholm: ECDC European Centre for Disease Prevention and Control (2016), iv, 44 pp.

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Stratégie nationale de communication pour le changement social et comportemental pour la promotion de la nutrition au Bénin et son plan opérationnel 2017-2021

Aloys Hakizimana

Cotonou: Conseil National de l'Alimentation et de la Nutrition (CAN) (2016), 120 pp.

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Communication and Social Mobilization in Yellow Fever Mass Vaccination Campaigns: 10 Points from Field Experience

Max Tello et al.

World Health Organization (WHO) (2015), viii, 31 pp.

"The main objective of this document is to provide evidence-based guidance on conducting practical social mobilization and communication for a yellow fever vaccination campaign, either preventive or reactive. Information is also given on the monitoring and evaluation of communication and social mobi ... more

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Strategies for Developing Global Health Programs

Do Kyun Kim, Arvind Singhal, Gary L. Kreps (eds.)

New York et al.: Peter Lang (2014), 383 pp.

Communicating About Vaccine Safety: Guidelines to Help Health Workers Communicate with Parents, Caregivers, and Patients Key Guidance

Kommunikationskampagnen im Gesundheitsbereich: Grundlagen und Anwendungen Key Guidance Top Insights

Communicating About Vaccine Safety: Guidelines to Help Health Workers Communicate with Parents, Caregivers, and Patients
Key Guidance

Kommunikationskampagnen im Gesundheitsbereich: Grundlagen und Anwendungen
Key Guidance

Top Insights