"This article analyzes the strategies and the impact of two ‘media movements’ in Latin America — the experiences of civic coalitions working on media policy reform in Uruguay, and advocacy journalism about tobacco control in Argentina — through interviewing the principle actors involved in t ... hese movements and reviewing the literature relevant to them. Media movements refer to a broad set of civic initiatives to transform media structures, practices, and content. The analysis aims to discuss the goals and tactics of civic actions to promote media democracy. The cases show a critical yet pragmatic sensitivity among progressive actors who use advocacy and legislative mechanisms to catalyze changes in media systems. The article has three implications for the study of global media democracy. First, to assess the impact of media movements, it is necessary to understand the press as a field that ‘refracts’ the influence of external forces. The successes and setbacks of media movements suggest the need to understand the conditions that make the media susceptible to civic efforts. Second, the findings bolster the case for conceptualizing the role of the state as an arena for competing interests struggling to influence media systems. Third, the state remains a crucial actor for media democracy in a globalized world. Key decisions affecting media structures and news content remain closely linked to the state." (Abstract) more