Filter
26
Topics
Radio Advertising
5
Television Law & Regulation
5
Advertising Planning & Implementation
4
Television Consumption, Televison Use, Television Audiences
3
Television Industries
3
Television Economics
3
Food / Nutrition Communication & Media Representation
3
History of Television
3
Local Television
3
Public & State Television
3
Television Programming, Programme Structures & Programme Policies
3
Advertising
2
Advertising Audiences & Target Groups
2
Advertising Campaigns
2
Advertising Effects & Impact
2
Digital Advertising, Online Advertising
2
Print Media Advertising
2
Media Use: Children
2
Media Markets
2
Media Law & Regulation
2
Television Engineering & Technologies
2
Commercial Television
2
Advertising Agencies
1
Advertising Effects: Children
1
Advertising Ethics
1
Advertising Law & Regulation
1
Advertising Literacy: Children
1
Advertising Markets & Industries
1
Advertising Sales Management
1
Advertising Spots: Video & Television
1
Children & Advertising
1
Electoral Advertising, Political Advertising
1
Local Advertising & Local Advertising Markets
1
Merchandising & Social Merchandising
1
Audience Research Methods
1
Television Use: Children
1
Authoritarian Discourse
1
Election Campaigns
1
Celebrities, Idols, Stars
1
Community Television
1
Contents of Media
1
Messages, Message Design, Message Analysis
1
Culture and Communication, Culture and Media
1
Political Blogging
1
Online Television
1
Social Media
1
Audio Archives, Visual Archives, Media Archives
1
Television Markets
1
Radio Marketing, Branding & Promotion
1
Television Marketing, Branding & Promotion
1
Consumption, Consumer Behaviour, Consumerism
1
Educational Television
1
Television Entertainment, Television Entertainment Programmes
1
Soap Operas & Telenovelas
1
Sexuality: Media Representation, Sexually Explicit Media Content, Pornography
1
Female Journalists & Media Workers
1
Gender Norms & Roles
1
Strategy Development & Strategic Planning
1
Political Reporting
1
Bilingualism, Multilingualism
1
Television Landscapes
1
Television Management
1
Politics and Media
1
Influence of Media on Politics
1
Television Production
1
Emotions in the Media, Emotional Functions & Messages of Media
1
Persuasive Communication
1
Fear, Anxiety
1
Reliability
1
Social Change
1
Technological Change, Technological Developments, Technological Progress
1
Pay TV, Pay Television
1
Television Channels
1
Rede Globo (Television Network, Brazil)
1
Television Contents
1
Television Networks
1
Television Programmes & Genres
1
Television Talk Shows
1
Television Semiotics
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
La télévision au Cameroun : Regards croisés sur les pratiques et les usages dans un système sociotechnique
Paris: L'Harmattan (2024), 453 pp.
"Après environ quarante ans d'existence au Cameroun, la télévision est l'objet d'un ouvrage qui la présente en faisant émerger les interrogations qu'elle suscite sur ses représentations politique, juridique, économique, culturelle et esthétique. Elle a pris une importance substantielle dans
...
70 años de la televisión argentina
Revista Argentina de Comunicación (RAC), volume 9, issue 12 (2021), 339 pp.
"La elección de la temática de esta convocatoria fue incitada por la conmemoración de los 70 años de la primera transmisión televisiva en el país realizada el 17 de octubre de 1951 por Canal 7 de Buenos Aires que era dependiente de LR3 Radio Belgrano, de propiedad del Estado nacional y que est
...
Manual de planificación de medios: Todo lo que hay que saber para planificar correctamente los medios
Madrid: ESIC Editorial, 6th ed. (2018), 622 pp.
Global Media Report 2015: Global Industry Overview
McKinsey (2015), 24 pp.
"Spending on media continues to shift from traditional to digital products and services at a rapid pace. By 2019, we believe digital spending will account for more than 50 percent of overall media spend. Within this, digital video spending will overtake physical spending by 2018, two years earlier t
...
Dimensions of Advertising Theory and Practice in Africa
Dakar: Amalion Publishing (2013), xxii, 256 pp.
Food Marketing, Children, and Obesity in Chile: Evidence and Challenges for Regulation
Communication Research Trends, volume 32, issue 2 (2013), pp. 14-18
La obesidad infantil y la publicidad de alimentos no saludables en el Perú
Lima: Consejo Consultivo de Radio y Televisión (CONCORTV) (2012), 9 pp.
Media and Politics
Katerina Popova (transl.)
Sofia: Foundation Media Democracy; Konrad-Adenauer-Stiftung (KAS) (2011), 204 pp.
Lokal-TV und Werbemarkt: Sichtweisen und Wertungen von mittelständischen Unternehmen, Media- und Werbeagenturen
Berlin: Vistas (2010), 177 pp.
Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio
Stuttgart: Lucius & Lucius (2009), x, 177 pp.
La publicidad audiovisual: Del blanco y negro a la web
Buenos Aires: La Crujía (2008), 156 pp.
Propaganda politique et élections présidentielles en Haiti
Hérold Toussant (ed.)
Port au Prince: Colletif des Universitaires-Citoyens (CUCI) (2007), 196 pp.
La publicidad puesta al día
Buenos Aires: La Crujía, 2a ed. (2006), 236 pp.
Broadcast Television: A Complete Guide to the Industry
New York: Peter Lang (2006), 163 pp.
This Business of Television: The Standard Guide to the Television Industry
New York: Billboard Books, 3rd ed. (2006), xxiv, 568 pp.
TV-Werbung für Einsteiger: Von der ersten Idee bis zur Wirkungskontrolle
Köln: IP Deutschland (2005), 43 pp.
Das Media-Kochbuch 2: Mehr Rezepte für die effiziente Medienplanung
Köln: IP Deutschland (2005), 31 pp.
Childhood Obesity - Food Advertising in Context: Children's Food Choices, Parents' Understanding and Influence, and the Role of Food Promotion
London: Office of Communications (Ofcom) (2004), 179 pp.
História da televisão brasileira: Uma visão economica, social e política
Petropólis: Vozes, 2nd ed. (2002), 247 pp.
"O autor expõe a trajetória histórica da televisão, analisando como o panorama sociocultural e político influenciou, direta ou indiretamente, o desenvolvimento dessa mídia. Além do panorama nacional, Sérgio Mattos analisa o papel da televisão no contexto mundial." (Descrição da editora de
...
La televisión económica: Financiación, estrategias y mercados
Barcelona: Gedisa (1999), 220 pp.
