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Redaktionelle Strategien entwickeln: Analyse - Geschäftsmodelle - Konzeption
Konstanz: UVK (2017), 160 pp.
"Ein verschärfter Wettbewerb im Internet und kurze Innovationszyklen fordern den Journalismus heraus. Rinsdorf zeigt, wie man erfolgreich digitale redaktionelle Strategien entwickelt. Er führt durch den gesamten Prozess: von der Analyse über die Entwicklung strategischer Szenarien und das Design
...
Handbuch Medienmanagement
Heidelberg: Springer (2006), 982 pp.
Einführung in das Medienmanagement: Grundlagen, Strategie, Führung, Personal
München: Oldenbourg (2004), 229 pp.
Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World
Hoboken: Wiley, 2nd ed. (2003), 258 pp.
