"Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reade ... r. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography." (Publisher description) more

"Part of the successful Routledge Introductions to Media and Communications series which provides concise introductions to key areas in contemporary communications, Bill Osgerby's innovative Youth Media traces the development of contemporary youth culture and its relationship with the media. From th ... e days of diners, drive-ins and jukeboxes to today's world of iPods and the Internet, Youth Media examines youth media in its economic, cultural and political contexts and explores: "youth culture and the media, the 'Fab Phenomenon': markets, money and media, generation and degeneration in the media: representations, responses and 'effects', media, subculture and lifestyle, global media, youth culture and identity, youth and new media. "Analyzing the nature of different forms of communication as well as reviewing their production and consumption, this is an essential introduction to this key area in communication and cultural studies." (Publisher description) more