Filter
40
Featured
Free Access
19
Key Guidance
4
Top Insights
1
Topics
Audience Research Methods
10
Audience Research: Planning & Implementing Surveys
8
Survey Methods
8
Interviewing (Qualitative Research Method)
5
Sampling (Survey Methodologies, Statistics)
5
Qualitative Analysis
4
Data Analysis & Interpretation
4
Opinion Polls, Public Opinion Research
3
Evaluation Methods, Evaluation Tools
3
Research Methods
3
Data Collection, Data Collection Methods
3
Focus Groups & Group Discussions (Qualitative Research Method)
3
Audience Research: Online Surveys
2
Content Analysis (Research Method)
2
Nonprofit Organizations, NGOs
2
Evaluation Design & Implementation
2
Self-Assessment, Self-Evaluation
2
Organisational Assessment
2
Organisational Development & Capacity Building
2
Qualitative Research Methods
2
Quantitative Research Methods
2
Randomised Control Trials & (Quasi-) Experimental Designs
2
Statistical Data: Collection, Analysis & Interpretation
2
Utilization & Implementation of Research Results, Research Reception & Effects
2
Access to Media & Information
1
Audience Composition
1
Audience Research
1
Radio Consumption, Radio Use, Radio Audiences
1
Reading, Reading Habits, Reading Skills
1
Television Consumption, Televison Use, Television Audiences
1
Catholic Press
1
Christian Communication
1
Media Ethnography
1
Data Journalism, Computer-Assisted Investigative Reporting
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Information Processing
1
Public Libraries
1
Living Conditions
1
Poverty & Poverty Reduction
1
Economic Indicators
1
Standards, Ethics in Evaluation, Codes of Conduct
1
Evaluation Criteria, Evaluation Indicators
1
Evaluation Reporting & Communicating Results
1
Impact Assessment & Outcome Evaluation
1
Organizational Communication: Evaluation, Monitoring, Impact Assessment
1
Using Evaluation Results, Learning from Evaluations
1
Transnational Broadcasting, International Broadcasting
1
Transnational Television, International Television
1
Media, Mass Media
1
Cost-Benefit-Analysis, Cost-Effectiveness, Efficiency
1
Radio Free Europe
1
People with Disabilities (General)
1
Elections
1
Governance & Accountability as Focus of Radio Programmes
1
Radio
1
Media Reception
1
Islamic Cultures: Role of Media
1
Analysis
1
Quantitative Analysis
1
Data Coding
1
Empirical Studies
1
Social Indicators
1
Observation (Research Method)
1
Reliability
1
Validity
1
Television
1
Theories of Communication & Media
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Output Type
Know Your Audience: A Practical Guide to Media Research
Upper Sturt: [author], 3d ed. (2007), 384 pp.
"The first six chapters of this book give you the background information you need to understand how to do an audience survey to a high standard. The explanation is based on the standard face-to-face survey method, where trained interviewers speak directly to audience members. You can use the informa
...
A Quick Guide to Audience Research
Key Guidance
Wellington: Original Books (2006), 54 pp.
"This is a short, practically oriented and easy to understand guide through the different methods of audience research. It explains how and why audience research can contribute to the programming of local radio stations, and introduces the basics of quantitative research (ie, sampling, writing a que
...
Pequeño manual de encuestas de opinión pública
Buenos Aires: La Crujía (2006), 190 pp.
Assessing Organizational Communication: Strategic Communication Audits
New York; London: Guilford Press (2004), xi, 292 pp.
"This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data usi
...
Reaching Audiences Worldwide: Perspectives of International Broadcasting and Audience Research 2001/2002
Bonn: Conference of International Boradcasters' Audience Research Services (CIBAR); Paragon Verlag (2003), 131 pp.
Researching Audiences
Top Insights
London: Hodder Arnold (2003), x, 422 pp.
"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public?
...
Methods – Survey Guidelines: A Guide to Implementation of the Household Survey
Washington, DC: World Vision (2002), 115 pp.
"The objective of the household survey is to measure the transformational development indicators on nutrition, immunization, education, water, diarrhoea management, household resilience, poorest households and HIV/AIDS. Development programs should aim to be able to use this survey method with a leve
...
Der Fragebogen: Datenbasis, Konstruktion und Auswertung
Opladen: Leske und Budrich (2001), 109 pp.
Preguntando a nuestro publico: Guía práctica para sondeos de audiencia
Quito: Coordinadora de Radios Populares y Educativas del Ecuador (CORAPE) (2000), 143 pp., 37 pp.
Manuel de recherche sur l'audience de la radio e de la télévison
Paris; London; New York: UNESCO; BBC World Service Training Trust; UNICEF (2000), 189 pp.
Comunicación masiva: De la audiencia a la competencia
La Paz: Programa Nacional de Formación Universitaria en Comunicación Radiofónica 'Voces Unidas' (1999), 104, 14 pp.
Enhancing Organizational Performance: A Toolbox for Self-Assessment
Ottawa: International Development Research Centre (IDRC) (1999), xiv, 128 pp.
"The tools and tips of this handbook go beyond measuring the impact of programmes, products and services by integrating techniques of formative assessment, in which the assessment team helps the organization become more effective in meeting its goals. The model is flexible and adaptable to any type
...
Améliorer la performance organisationnelle: Manuel d'auto-évaluation
Ottawa: International Development Research Centre (IDRC) (1998), 147 pp.
"Ce guide presente un modele d'auto-evaluation organisationnelle innovateur et opportunement eprouve. Les instruments et les conseils proposés dans Ameliorer la performance organisationnelle depassent amplement la mesure de l'incidence des programmes et de la production des biens et services. Ils i
...
Questionnaire Design: Asking Questions with a Purpose
Madison, Wis.: Cooperative Extension University of Wisconsin (1998), 17 pp.
Survey Handbook
Washington, DC: Total Quality Leadership Office Department of the Navy (1997), 53 pp.
Alle, nicht jeder: Einführung in die Methoden der Demoskopie
München: Deutscher Taschenbuch Verlag (dtv) (1996), 655 pp.
A situação da imprensa católica no Brasil: Carências e necessidades. Relatório final
São Leopoldo: Centro de Ciencias de Comunicação Universidade do Vale do Rio dos Sinos (1994), 103 pp.
Handbook on Radio and Television Audience Research
Paris: BBC World Service Training Trust; UNESCO; UNICEF (1992), 108 pp.
Practical Evaluation
London: Sage (1982), 318 pp.
How Can I Get Them to Listen? A Handbook on Communication Strategy and Research
Grand Rapids: Zondervan (1977), 185 pp.
