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Guide d'action pour la communication et le plaidoyer médiatique: Huit éléments constitutifs d'une campagne de communication et de plaidoyer médiatique en matière de santé publique
Global Health Advocacy Incubator (2024), 30 pp.
Estrategias de comunicación en salud: Selección teórica-metodológica para vías de intervención en política pública
Buenos Aires: Teseo (2023), 170 pp.
"Estrategias de comunicación en salud revisa los aportes que puede realizar una investigación de carácter dialógico, orientada a la superación de las barreras metodológicas clásicas que dificultan la realización de un trabajo riguroso basado en la excelencia científica. En el campo de la in
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Using Social Media for Health Behavior Change: Technical How-To Guide
Key Guidance
FHI 360 (2023), 50 pp.
"This comprehensive guide has four sections taking you through preparations, planning, developing, and implementing to monitoring and evaluating your campaign. We do not expect you to read this document in one sitting, but rather use it as you develop your social media campaign." (How to use this gu
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Communication in Neglected Tropical Diseases’ Elimination: A Scoping Review and Call for Action
Plos Neglected Tropical Diseases, volume 16, issue 10: e0009774 (2022), 22 pp.
"To understand how communication action is conceived and practiced, we conducted a scoping review with a focus on two diseases currently targeted for elimination: lymphatic filariasis (LF) and Chagas disease (CD). We examined 43 studies published between 2012 and 2020 to identify communication pract
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Internews’ Strategic Approach to COVID-19
Internews (2020), 13 pp.
"The Internews approach to addressing COVID-19 is deeply rooted in our new strategy, which calls for building the five elements of a healthy information environment. These are: 1. Good, accurate, evidence-based information; 2. That everyone can access safely; 3. That consumers know how to critically
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Kommunikationskampagnen im Gesundheitsbereich: Grundlagen und Anwendungen
Key Guidance
Top Insights
Köln: Herbert von Halem Verlag, 3., völlig überarb. Aufl. (2020), 256 pp.
"Dieses Buch bietet eine systematische Einführung in die wichtigsten Theorien der Kommunikationswissenschaft und Gesundheitspsychologie sowie deren Anwendung in Kommunikationskampagnen. Basierend auf dem aktuellen Forschungsstand wird aufgezeigt, welche Strategien für die gezielte Veränderung von
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Evidenzbasierte | evidenzinformierte Gesundheitskommunikation
Baden-Baden: Nomos (2018), 256 pp.
Coming of Age: Communication’s Role in Powering Global Health
London: BBC Media Action (2016), 31 pp.
"Through a careful review of the evidence, this briefing offers a spirited case for why donors, practitioners and developing country governments need to pay more attention to the role of communication in tackling global health. The briefing finds that: Communication has been central to public health
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Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries
Lanham: Lexington Books (2014), xvi, 240 pp.
"This publication analyzes the ways in which health services, public health administration, and healthcare policies are managed in developing countries and how intercultural, intergroup, and mass communication practices are weakening those efforts. If developing countries are to reach their developm
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Examining How Presumed Media Influence Affects Social Norms and Adolescents' Attitudes and Drinking Behavior Intentions in Rural Thailand
Journal of Health Communication, volume 19, issue 3 (2014), pp. 282-302
"This study uses the influence of presumed media influence model as the theoretical framework to examine how perceived social norms (i.e., descriptive, subjective, and injunctive norms) will mediate the influence of pro- and antidrinking media messages on adolescents' intention to consume alcohol in
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Health Communication: Strategies for Developing Global Health Programs
New York: Peter Lang (2013), vii, 383 pp.
"Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represen
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Communication on Immunisation: Building Trust
Stockholm: European Centre for Disease Prevention and Control (ECDC) (2012), iv, 41 pp.
"This guide highlights the importance of trust and credibility for public health organisations in order to communicate effectively on immunisation. The document aims at supporting Member States in planning and implementing communication initiatives on vaccination, by presenting an overview of the ma
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Media and Global Health: From Information to Action
Washington, DC; Arcata, Calif.: Internews (2012), 12 pp.
Gesundheitskommunikation und Medien: Ein Lehrbuch
Stuttgart: Kohlhammer (2011), 188 pp.
"Der Band dient der Systematisierung des Forschungsfeldes medialer Gesundheitskommunikation. Neben der Definition und Diskussion von Grundbegriffen werden Darstellungsformen und Nutzung gesundheitsbezogener Medieninhalte beschrieben und Ansätze der Medienwirkungsforschung mit Modellen zur Erklärun
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World Congress on Communication for Development: Lessons, Challenges, and the Way Forward
Washington, DC: World Bank; Communication Initiative; FAO (2007), xxxviii, 307 pp.
Health Communication
Boston, MA: Springer (2006), vii, 212 pp.
"[This publication] reviews basic theory and concepts underlying the health communication field; offers real-world strategies for designing, implementing, and evaluating programs; provides up-to-date coverage of print, broadcast, digital, and interactive health media. Case examples illustrate what w
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Radio Broadcasting for Health: A Decision Maker's Guide
Nadia Butler (collab.)
London: Information and Communication for Development (ICD) Department for International Development (DFID) (2004), 48 pp.
"This paper provides an overview of the role radio broadcasting can play in promoting better health for poor people. It has been conceptualised within the context of global efforts to reduce the burden of disease and ill health on poor people and advocates a people-centred and rights-based approach
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BCC Network for HIV/AIDS: First Regional Meeting for East, Central and Southern Africa. Renewed Emphasis on Behaviour Change Communication for HIV/AIDS Prevention and Care
Kampala: Family Health International (FHI) (2004), 101 pp.
"The concept of a Regional BCC Network for HIV/AIDS for East, Central and Southern Africa (ECSA) grew out of a common interest and understanding among a number of BCC practitioners dealing with HIV/AIDS in the region that something needed to be done to help address common challenges and needs, impro
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Health Communication: Lessons from Family Planning and Reproductive Health
Westport, Conn.; London: Praeger (1997), xx, 307 pp.
"This book presents a compilation of lessons learned by the Johns Hopkins Center for Communication Programs and its partners over 15 years of developing and implementing family planning communication projects campaigns in Africa, Asia, Latin America, and the Near East. An introductory essay provides
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Sustaining EPI: What Can Communication Do?
Cairo: HEALTHCOM (1990), 17 pp.
"Many countries are now reporting data which indicate high access to immunization services (good BCG, DPT1, and 0PV1 rates) but lower complete coverage, due to dropouts. Dropouts reflect a problem in one or both of two areas: service barriers (such as missed opportunities to vaccinate); and consumer
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