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Tobias and Syd: A research-based podcast audio-drama about tobacco

Alice Malpass, Elspeth Penny, Andrew Russell

Radio Journal: International Studies in Broadcast & Audio Media, volume 23, issue 1 (2025), pp. 103-126

"We report on an experiment that used podcast audio-drama as a medium to generate impact from academic outputs in a creative, inclusive and collaborative way. Tobias and Syd was a serialized podcast audio-drama published in January 2023 based on ideas contained in the book Anthropology of Tobacco an ... more

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Efficacy of Radio Entertainment Education in Promoting Health Behavior: A Meta-Analysis

Pratiti Diddi, Sushma Kumble, Fuyuan Shen

Journal of Radio & Audio Media, volume 30, issue 1 (2023), pp. 387-407

"Radio-based entertainment education (EE) programs have long been a way to communicate health-related information, particularly in developing countries. To explore the effectiveness of these campaigns, we used meta-analysis to examine the results of 20 published studies on the effectiveness of healt ... more

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Reducing Albinism Related Stigma in Tanzania: An Exploration of the Impact of Radio Drama and Radio Interview

T. M. M. de Groot, M. Veldman, W. Jacquet, R. M. H. Peters, T. Vanwing, P. Meurs

Disability & Society, volume 37, issue 9 (2022), pp. 1479-1500

"Reducing stigma is key to improving the wellbeing of people with albinism in Tanzania. This study aimed to obtain more insight into the effects of two radio interventions with regard to albinism-related stigma: a radio drama and a radio interview. Assessment of the radio interventions was based on ... more

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Using Radio Drama to Tackle Disability Discrimination in Nigeria

Akunna Penny, Manju Gautam, Alasdair Stuart

London: BBC Media Action (2022), 15 pp.

"As part of the Inclusive Futures programme, BBC Media Action produced a radio drama, Story Story, and accompanying social media content, to tackle stigma and discrimination around disability in Nigeria. This content was broadcast from November 2020 to November 2021 through local radio partners in s ... more

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Radio Drama as a Tool for Activism in South Africa: The Case of 'Plague in the Time of King Kapital and Queen Corona'

Neroli Price, Laura Garbes

Radio Journal: International Studies in Broadcast & Audio Media, volume 19, issue 1 (2021), pp. 59-77

"How can sound be utilized as a tool for political conscientization? COVID-19 has disrupted face-to-face organizing tactics for progressive movements globally, making it necessary to branch out to more mediated forms of grassroots political organizing. In this article, we explore how sound might be ... more

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Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice
Inspiring Practice

Lauren B. Frank, Paul Falzone (eds.)

Cham: Palgrave Macmillan (2021), xxxiii, 354 pp.

"This book lays out the history of entertainment-education and discusses the boundaries of what counts as entertainment-education and narrative persuasion, includes both authors who work within academia and authors who are practitioners, and chapters focusing on developed and developing countries; d ... more

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A Qualitative Examination of Alcohol Use and IPV Among Nepali Couples in a Violence Prevention Intervention

Terah Kalk, Binita Shrestha, Prabin Nanicha Shrestha, Gemma Ferguson, Irina Bergenfeld, Zoe Robbin

Global Public Health, volume 16, issue 4 (2021), pp. 597-609

"Intimate partner violence (IPV) impacts the physical and mental health of one in three women globally, with equally high rates in rural Nepal. The risk of physical violence, stalking, harassment, and homicide between intimate partners increases when alcohol is used by the perpetrator. This study ev ... more

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Using Drama to Encourage Non-Violent Conflict Resolution in South Sudan

London: BBC Media Action (2020), 2 pp.

"Mixed methods research found that including entertaining and relatable characters and storylines in the Life in Lulu radio drama engaged listeners and helped them to apply lessons from the programme to resolve conflicts peacefully in their own households and communities." (Page 1)

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Life in Lulu: How Can Radio Drama Shift Peoples’ Perceptions Around Violence and Support Women to Resolve Disputes?

London: BBC Media Action (2020), 11 pp.

"There is evidence that [the radio drama series] 'Life in Lulu' had a strong impact on women’s attitudes and inspired female listeners to resolve conflicts non-violently and encourage others to do the same. This seems to be driven by having characters that are engaging to women and storylines that ... more

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Countering Violent Extremism in Nigeria: Using a Text-Message Survey to Assess Radio Programs

James V. Marrone, Todd C. Helmus, Elizabeth Bodine-Baron, Christopher Santucci

RAND Corporation (2020), 32 pp.

"Using a randomized encouragement design, we assigned 2,064 people to listen to either 'Ina Mafita' or to a control program (professional soccer matches) each week over the course of two months. Recruitment and engagement were conducted remotely via short message service (short message system [SMS] ... more

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Formative Evaluation of the Sara Radio Programme (SRP) in Iringa DC, Iringa MC, Kilolo DC and Mufindi DC. Final Report

Dar es Salaam: UNICEF Tanzania; CSR Group Africa (2019), xv, 14, 119 pp.

"The SRP was piloted in Tanzania following the model of the Sara Communication Initiative (SCI). The main objective of SRP was to improve skills among school children, especially girls, on negotiation, communication skills and positive social behaviour. Activities to foster and support engagement of ... the key target audiences through Sara Radio Programme (SRP) are being piloted in Iringa DC since 2016, with the aim of identifying elements that can be scaled up nationally. Two radio stations are carrying out the broadcast twice a week during school-term; Tanzania Broadcasting Corporation (TBC), which has national coverage and Ebony FM, with coverage that is limited to Mbeya, Iringa and Njombe regions (MIN). The SRP included developing, pre-recording and broadcasting 100 episodes. The radio drama series featured a young girl, Sara and her friends. The SRP was crafted in a way to be fun as well as engaging pupils - girls and boys, teachers and parents in discussions around key messages. Primary standard four to seven school children (10 - 14-year olds) are the main target audience for the programme. Teachers and parents were key secondary audiences that got information through direct listening and messages from children. The programme addressed social norms to promote school girls’ retention and completion. In addition, the SRP aimed at imparting a change in knowledge and attitudes towards HIV/AIDS, sexual and reproductive health, early marriage, early pregnancy, social inclusion and protection. The long-term objective of the programme is to empower girls to decide and control what happens to them, to be safe, and to pursue what they want in life. [.] Findings on SRP thematic components SRP Information: Almost all the children (93.5%, N=339) interviewed in Iringa DC confirmed that they were aware of the SRP implemented in their schools. The high percentage of awareness of the SRP by the children can be attributed to the frequency of attendance for listening to the episodes. The majority of children mentioned that Sara radio episodes were broadcasted twice a week, on Tuesday and Thursday between 1530hrs to 1600hrs. HIV/AIDS: Children were asked whether they have heard of HIV/AIDS and majority 95.9% had heard of HIV/AIDS while a mere 3.9% had not. Regarding source of information on HIV/AIDS, the majority of children (87.0%) mentioned schools/teachers as their main source, followed by parents/guardians/family (33.0%) while radios contributed 17%. On spreading of HIV virus, the majority of children (87.0%) confirmed that unsafe sex increases chances of acquiring HIV virus, against 10.7% who did not. There was a small percentage difference between boys (88.0%) and girls (85.8%) who confirmed the risks of unsafe sex on acquiring the HIV virus. [.]" (Executive summary, p. viii-ix) more

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Entertainment-Education in Radio: Three Case Studies from Africa

Kriss Barker, Fatou Jah

In: Handbook of Communication for Development and Social Change

Jan Servaes (ed.)

Singapore: Springer (2019), 11 pp.

"This chapter presents the findings from three radio dramas in Africa (Nigeria, Burundi, and Burkina Faso) developed using Population Media Center’s unique entertainment-education methodology. Each case study is presented in detail, including background on the country or region where the program w ... more

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Radio, Conflict and Land Grabbing in Sierra Leone: Communicating Rights and Preventing Violence Through Drama

Valentina Baú

Media, War & Conflict, volume 12, issue 4 (2019), pp. 373-391

"With a focus on entertainment education, this article sheds light on the effects of radio drama in addressing conflict over land governance. The discussion is built around the broadcast of Bush Wahala radio series during the recent land acquisition process that has taken place in Sierra Leone. Thro ... more

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What Role Can Drama Play in Conflict? A Radio Drama for Syria: Qualitative Research Findings

Sally Gowland

London: BBC Media Action (2018), 5 pp.

"Against the backdrop of the war in Syria BBC Media Action produced and broadcast 150 episodes of the radio drama Hay el Matar (Airport District) between 2015 and 2017. Funded by the European Commission as part of a broader project aiming to help build an open and inclusive society in Syria, the dra ... more

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Modeling Collective Action Through Media to Promote Social Change and Positive Intergroup Relations in Violent Conflicts

Rezarta Bilali, Johanna Ray Vollhardt, Jason Ray David Rarick

Journal of Experimental Social Psychology, volume 68 (2017), pp. 200-211

"Does social influence exerted through role modeling of collective action impact social change in contexts that are not conducive to collective action, such as long-lasting violent conflicts? We examined this question in two field experiments in the Eastern Democratic Republic of Congo. We created t ... more

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La radio boliviana en el largo trayecto de educar contando historias: El caso del programa "Voces nuestras"

José Luis Aguirre Alvis

Ciencia y Cultura (La Paz), volume 20, issue 36 (2016), pp. 83-103

"La radio en Bolivia tiene una larga historia, iniciada desde los ensayos experimentales de la propagación de ondas radioeléctricas operados mucho antes de la llegada y madurez de esta tecnología, en 1929. La presencia de este medio ha estado marcada desde su inicio por su acompañamiento estrech ... more

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From Public Service Broadcaster to Development Actor: Deutsche Welle and the (con)quest of African Female Audiences

Eva Polonska-Kimunguyi

Critical Arts: South-North Cultural and Media Studies, volume 29, issue 3 (2015), pp. 382-399

"This article examines German public service broadcasting and its message for African female audiences. It situates the activities of Deutsche Welle (DW) within public diplomacy theory and analyses the content of DW's Learning by Ear series, which is geared towards young African women. The article i ... more

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Writing and Producing Radio Dramas
Key Guidance

Esta de Fossard

New Delhi et al.: Sage, 2nd ed. (2015), xix, 293 pp.

"In many—if not most—countries of the modern world, radio is thought of as a provider of music, news, weather reports and traffic situations, but very little else. Yet in parts of the developing world, radio is still extremely important and valuable as a medium for encouraging and teaching life ... more

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Starting the Conversation: Information, Feedback and Accountability in Post-Typhoon Philippines

Christoph Hartmann, Amy Rhoades, Jerby Santo

Geneva: International Organization for Migration (IOM) (2014), 34 pp.

"The report reviews several communications tools developed and disseminated through collaboration with Tacloban’s Radyo Abante as part of IOM’s Tindog Kita (‘Rise Together’) communications campaign, which included a radio drama, interactive talk show and key message song. Of the communicatio ... more

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Konkorama: Radio Drama Raises Peace Awareness for Sierra Leonean Youth

Julia Krojer, Eustace U. Vin-Bah

In: Youth at the Heart of Peace Work

Christiane Kayser, Flaubert Djateng (eds.)

Berlin: Brot für die Welt (2014), pp. 71-77

"Since the end of the civil war in Sierra Leone the organisation Sierra Leone Adult Education Association (SLADEA), with its headquarters in Freetown and 13 branches all over the country, added Peace Building to its curriculum. In this field of work young people are a particular target group; youth ... more

Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice Inspiring Practice

Writing and Producing Radio Dramas Key Guidance

Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice
Inspiring Practice

Writing and Producing Radio Dramas
Key Guidance