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Estrategias de comunicación en salud: Selección teórica-metodológica para vías de intervención en política pública

Janet García González

Buenos Aires: Teseo (2023), 170 pp.

"Estrategias de comunicación en salud revisa los aportes que puede realizar una investigación de carácter dialógico, orientada a la superación de las barreras metodológicas clásicas que dificultan la realización de un trabajo riguroso basado en la excelencia científica. En el campo de la in ... more

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Evaluating Capacity Strengthening for Social and Behavior Change Communication: A Systematic Review

Grace N. Awantang, Anna Helland, Sanjanthi Velu, Tilly Gurman

Health Promotion International, volume 37, issue 1: daab068 (2022), 16 pp.

"The current systematic review identified seven overall findings with distinct programmatic and research implications for capacity strengthening (CS) in social and behavior change communication (SBCC). First, there is a scarcity of literature about specific evaluation of CS for SBCC. Although CS has ... become a ‘buzz word’ in international development (Hawe et al., 2000), published evaluations of CS activities that aim to build SBCC capacity in LMICs are rare. Only 19 publications met the study’s eligibility criteria, and only three focused solely on CS findings. This review’s findings complement previous literature which has noted that evaluation of CS efforts for SBCC is rare (Lettenmaier et al., 2014). Future evaluations should publish their findings more widely in order to share lessons learned with others interested in implementing CS activities in SBCC and generate further knowledge about what works and what does not work. Second, the review found that among publications that described evaluation findings of CS for SBCC, most did not emphasize the assessment of CS activities. The details of how CS activities were evaluated was often lost in description of large multi-arm interventions that were not focused on SBCC or CS [...] Third, the current systematic review found that evaluation assessments of CS for SBCC generally employ non-experimental designs. Of the reviewed publications, only one described an experimental design [...] Fourth, in terms of the SBCC Capacity Ecosystem, while evaluations commonly addressed organization-level capacity and individual-level competencies, they rarely addressed system-level capacity [...] Fifth, publications highlighted several challenges regarding assessing sustainability of CS activities. Although CS is key to ensuring sustainable gains in development, most publications did not explicitly assess sustainability [...] Sixth, authors identified the shortcomings in terms of quality, both in terms of the writing as well as providing sufficient detail and documentation to support claims. Problems of clarity in the writing, particularly in gray literature, made it difficult to understand what kind of CS activities were most effective at strengthening capacity for SBCC [...] Finally, publications did not consistently support all of their recommendations and conclusions with evaluation findings." (Discussion, page 13-14) more

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Evaluation Approaches for Mental Health Prevention and Early Intervention Programs

Nicole K. Eberhart, Jennifer L. Cerully, Amy L. Shearer, Sandra H. Berry, M. Audrey Burnam, Patricia A. Ebener

Santa Monica, Calif.: RAND Corporation (2017), ix, 81 pp.

"The goal of this handbook is to provide guidance to practitioners and organizations interested in evaluating mental health prevention and early intervention (PEI) programs. In the course of developing an evaluation plan for a series of PEI programs implemented statewide by the California Mental Hea ... more

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A Literature Review on Health Communication Campaign Evaluation with Regard to the Prevention and Control of Communicable Diseases in Europe

Jane Sixsmith, Kathy-Ann Fox, Priscilla Doyle, Margaret M. Barry

Stockholm: European Centre for Disease Prevention and Control (ECDC) (2014), iv, 79 pp.

"The purpose of this review is to contribute to the evidence base on health communication evaluation research in order to aid public health professionals and researchers in the development of future evaluation strategies. The review is divided into two sections. In the first section the focus is on ... more

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Strategies for Developing Global Health Programs

Do Kyun Kim, Arvind Singhal, Gary L. Kreps (eds.)

New York et al.: Peter Lang (2014), 383 pp.

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Evaluating Health Communication Interventions

Gary L. Kreps

In: Strategies for Developing Global Health Programs

Do Kyun Kim, Arvind Singhal, Gary L. Kreps (eds.)

New York et al.: Peter Lang (2014), pp. 352-367

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Health Communication: Strategies for Developing Global Health Programs

Do Kyun Kim, Arvind Singhal, Gary L. Kreps (eds.)

New York: Peter Lang (2013), vii, 383 pp.

"Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represen ... more

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Communicating Health: Strategies for Health Promotion
Key Guidance

Nova Corcoran (ed.)

Los Angeles et al.: Sage (2013), x, 229 pp.

"This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns." (Publisher description)

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Evaluation of Behavior Change Communication Programs: Guidance Note for German Development Cooperation
Key Guidance

Marianthi Vezertzi, Julia Lohmann

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2012), 85 pp.

"Behavior Change Communication (BCC) interventions have become an integral part of many HIV prevention programs. Monitoring and evaluation is expected to be included in the design of any BCC interventions from the beginning on. However, the know-how on how to demonstrate results and impacts of such ... more

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A Pragmatic Trial in the Rio De Janeiro Subway to Capture Smokers for a Quitline: Methodological Challenges and Opportunities

Adré Salem Szklo et al.

Journal of Health Communication, volume 17, issue 8 (2012), pp. 899-914

"To encourage smoking cessation, persuasive messages can be used to raise smokers' risk perception. This article discusses challenges and solutions in designing a study to evaluate the effect of two different communication strategies ("gains from quitting" vs. "losses from continuing smoking") in en ... more

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Working on Health Communication
Key Guidance

Nova Corcoran

Los Angeles et al.: Sage (2011), 186 pp.

"Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right th ... more

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Essentials of Public Health Communication

Claudia F. Parvanta, David E. Nelson, Sarah A. Parvanta, Richard N. Harner (eds.)

Sudbury, Mass. et al.: Jones & Bartlett Learning (2011), xxxi, 409 pp.

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PMI Communication and Social Mobilization Guidelines

Washington, DC: President's Malaria Initiative (2008), 60 pp.

"Achieving and maintaining the goals of the President’s Malaria Initiative (PMI) and of national malaria programs depend on correct and consistent use of insecticide-treated nets (ITNs), acceptance of indoor residual spraying (IRS), and adherence to treatment and prevention therapies. Past malaria ... more

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HIV/AIDS Behaviour Change Communication: A Toolkit for the Workplace

Geneva: International Labour Organization (ILO) (2008), 630 pp.

"The Toolkit provides a step-by-step approach, emphasizing prevention through education, gender awareness and practical support for behaviour change. Its intended users are government authorities, employers’ and workers’ and their organizations, businesses, ILO/AIDS National Project Coordinators ... more

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Essentials for Excellence: Research, Monitoring and Evaluating Strategic Communication for Behaviour and Social Change with Special Reference to the Prevention and Control of Avian Influenza/pandemic Influenza

Will Parks, Siddartha Shrestha, Ketan Chitnis

Suva: UNICEF (2008), iv, 111 pp.

"Essentials for Excellence is not comprehensive but it does equip you with sufficient know-how to be able to plan and manage useful RM&E for your AI/PI strategic communication. For those seeking further information, web-links and key references are included. The guide is aimed at users who want stra ... more

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Guide to Monitoring and Evaluating Health Information Products and Services

Tara M. Sullivan, Molly Strachan, Barbara K. Timmons

Baltimore, Md.; Cambridge, Mass.; Washington, DC: Center for Communication Programs; Management Sciences for Health; Constella Futures (2007), x, 50 pp.

"The 29 indicators in the Guide measure the reach, usefulness, and use, as well as the collaboration, and capacity building engendered through information products and services. The innovative “Conceptual Framework for Monitoring and Evaluating Health Information Products and Services” shows how ... more

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Evaluating Mass Media Health Communication: The Use of Evaluation Data to Improve Theory

Joel Lehmann

Freiburg (CH): Universität Freiburg (2007), 127 pp.

"This paper discussed the possibility to improve public communication campaign theory, by making use of data obtained through mass media health communication campaign evaluations. The idea of an ‘engineering’ approach to campaign design, where theory and scientific findings are systematically us ... more

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Health Communication: From Theory to Practice

Renata Schiavo

San Francisco: Jossey-Bass (2007), xxiv, 436 pp.

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Spot on Malaria: A Guide to Adapting, Developing and Producing Effective Radio Spots
Key Guidance

Cate Cowan, Lonna Shafritz

Washington, DC: Change Project USAID (2005), 157 pp.

"The Spot on Malaria guide focuses on malaria prevention and treatment messages and ways to tailor them to reach communities often missed by national malaria programmes. The guide shows how to adapt or localise materials from national malaria programmes and how to create original radio spots or adve ... more

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Effective Media Communication During Public Health Emergencies: A WHO Handbook

Randall N. Hyer, Vincent T. Covello

Geneva: World Health Organization (WHO) (2005), 124 pp.

Communicating Health: Strategies for Health Promotion Key Guidance

Evaluation of Behavior Change Communication Programs: Guidance Note for German Development Cooperation Key Guidance

Working on Health Communication Key Guidance

Spot on Malaria: A Guide to Adapting, Developing and Producing Effective Radio Spots Key Guidance

Communicating Health: Strategies for Health Promotion
Key Guidance

Evaluation of Behavior Change Communication Programs: Guidance Note for German Development Cooperation
Key Guidance

Working on Health Communication
Key Guidance

Spot on Malaria: A Guide to Adapting, Developing and Producing Effective Radio Spots
Key Guidance