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Year I Progress Report April 2021-March 2022: Global Waters Communication and Knowledge Management (CKM) II

EnCompass LLC

Washington, DC: USAID (2022), 28 pp.

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Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Somalia

London: BBC Media Action (2021), 4 pp.

"BBC Media Action is helping to reduce the transmission of the coronavirus in Somalia by using a media campaign ‘hello hope: bye bye COVID’ to encourage uptake of preventative behaviours. Informed by research we are challenging attitudes and beliefs around coronavirus transmission and encouragin ... more

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Starting Conversations to Tackle Sanitation in India Through TV Drama: Evaluation of Navrangi Re!

Tom Newton-Lewis, Rishika Das Roy, Varinder Kaur Gambhir, Anna Godfrey, Rituparna Sanyal, Ishleen Sethi, Radharani Mitra, Ragini Pasricha, Purnima Mehrotra, Sandhya Iyer, Pavan Mamidi

Journal of Development Communication, volume 32, issue 2 (2021), pp. 45-58

"There is a growing body of evidence from rigorous evaluations demonstrating the effectiveness of education entertainment – ‘edutainment’– interventions in achieving development outcomes. Building on this research, this study presents the results of a pioneering quasi-experimental evaluation ... more

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WASH Handbook for Protracted Emergencies: The OXSI Experience in Myanmar

Sonya Milonova

Oxfam; Solidarité International (2021), 113 pp.

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Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Afghanistan

London: BBC Media Action (2021), 4 pp.

"BBC Media Action is helping to reduce the transmission of the coronavirus in Afghanistan by using a media campaign to encourage uptake of preventive behaviours. Informed by research the project’s media outputs aim to help reduce the transmission of the coronavirus by encouraging take up of the fo ... more

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In Full View: Creatively Tackling Sanitation in India

London: BBC Media Action (2020), 14 pp.

"Navrangi Re! (Nine To A Shade), a 26–episode television drama series was created to take the discussion on e Faecal Sludge Management (FSM) to mainstream audiences, beyond the domain of infrastructure and technology. It was the result of a unique partnership between a donor (the Bill & Melinda Ga ... tes Foundation), a commercial media network (Viacom18), an academic institution (Centre for Social & Behavior Change, Ashoka University), an evaluation partner (Oxford Policy Management), and a global media brand with proven social and behaviour change communication expertise (BBC Media Action). Navrangi Re! is the story of an urban neighbourhood – a mohalla – where lots of different people live cheek by jowl, and through the trials and tribulations of life in an urban jungle, find ways to overcome this constant crisis mode that has become normalised. The mohalla is a creative device to accommodate an entire socio–economic microcosm, with different families occupying different points on the sanitation value chain [...] The evaluation results of Navrangi Re! demonstrate the power of narratives in making the invisible, visible – in bringing attention to critical, silent and complex social problems. They also validate the science, art and craft used in BBC Media Action’s narrative ‘engagement’ model – a) rooting the storytelling in research and theory, b) a commitment to an immersive creative approach and c) an unwavering focus on ‘entertainment first’. The results also show that it is possible for narratives to walk the tightrope between outcomes and audience ratings to achieve change. There is strong evidence that an insight–based Theory of Change combined with all the ingredients that make compelling drama helped Navrangi Re! deliver on the twin challenges of achieving Television Rating Points (TRPs) week after week and demonstrating impact. The results shine the light on the need for innovative partnerships. Crafting partnerships that bring together donors, private sector platforms, academia, research and storytellers is the need of the hour. In a post–Covid world, different stakeholders need to convene more of these partnerships to leverage the power of narrative for stronger societies." (Pages 2-14) more

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Water, Sanitation, Hygiene and Nutrition in Nepal: Informing and Motivating Communities to Pursue Healthier Practices in Mid- and Far-Western Districts

Sanjib Saha, Astha Siwakoti, Bhabasagar Ghimire

London: BBC Media Action (2020), 11 pp.

"This research briefing presents three case studies that demonstrate how BBC Media Action used insights from formative qualitative research to create public service announcements (PSAs) in 12 districts of midand far-western Nepal. BBC Media Action worked with local radio stations to target specific ... more

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Formative Evaluation of the Sara Radio Programme (SRP) in Iringa DC, Iringa MC, Kilolo DC and Mufindi DC. Final Report

Dar es Salaam: UNICEF Tanzania; CSR Group Africa (2019), xv, 14, 119 pp.

"The SRP was piloted in Tanzania following the model of the Sara Communication Initiative (SCI). The main objective of SRP was to improve skills among school children, especially girls, on negotiation, communication skills and positive social behaviour. Activities to foster and support engagement of ... the key target audiences through Sara Radio Programme (SRP) are being piloted in Iringa DC since 2016, with the aim of identifying elements that can be scaled up nationally. Two radio stations are carrying out the broadcast twice a week during school-term; Tanzania Broadcasting Corporation (TBC), which has national coverage and Ebony FM, with coverage that is limited to Mbeya, Iringa and Njombe regions (MIN). The SRP included developing, pre-recording and broadcasting 100 episodes. The radio drama series featured a young girl, Sara and her friends. The SRP was crafted in a way to be fun as well as engaging pupils - girls and boys, teachers and parents in discussions around key messages. Primary standard four to seven school children (10 - 14-year olds) are the main target audience for the programme. Teachers and parents were key secondary audiences that got information through direct listening and messages from children. The programme addressed social norms to promote school girls’ retention and completion. In addition, the SRP aimed at imparting a change in knowledge and attitudes towards HIV/AIDS, sexual and reproductive health, early marriage, early pregnancy, social inclusion and protection. The long-term objective of the programme is to empower girls to decide and control what happens to them, to be safe, and to pursue what they want in life. [.] Findings on SRP thematic components SRP Information: Almost all the children (93.5%, N=339) interviewed in Iringa DC confirmed that they were aware of the SRP implemented in their schools. The high percentage of awareness of the SRP by the children can be attributed to the frequency of attendance for listening to the episodes. The majority of children mentioned that Sara radio episodes were broadcasted twice a week, on Tuesday and Thursday between 1530hrs to 1600hrs. HIV/AIDS: Children were asked whether they have heard of HIV/AIDS and majority 95.9% had heard of HIV/AIDS while a mere 3.9% had not. Regarding source of information on HIV/AIDS, the majority of children (87.0%) mentioned schools/teachers as their main source, followed by parents/guardians/family (33.0%) while radios contributed 17%. On spreading of HIV virus, the majority of children (87.0%) confirmed that unsafe sex increases chances of acquiring HIV virus, against 10.7% who did not. There was a small percentage difference between boys (88.0%) and girls (85.8%) who confirmed the risks of unsafe sex on acquiring the HIV virus. [.]" (Executive summary, p. viii-ix) more

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Communication for Development: Case Study Compendium 2013-2017

New Delhi: UNICEF (2018), 205 pp.

"This compendium of 15 SBCC cases presents results and learning from the Communication for Development (C4D) cross-sectoral interventions from 15 states of India – all implemented during the country programme 2013- 2017. Additionally, a national level C4D Results Report ‘Resonating Change’ has ... more

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Short-Term WASH Interventions in Emergency Response: A Systematic Review

Travis Yates, Jelena Allen, Myriam Leandre-Joseph, Daniele Lantagne

London: International Initiative for Impact Evaluation (3ie) (2017), 260 pp.

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Plan national de communication du secteur eau, assainissement et hygiene

de l' Energie et des Hydrocarbures Ministère de l' Eau (2017), 45 pp.

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What Your Audience Needs to Know in an Emergency: Life-Saving Information. Topic-By-Topic Guide to Core Humanitarian Issues

London: BBC Media Action (2016), various pag.

"These guides are for media professionals working to help audiences affected by humanitarian crises. They give a brief overview of common humanitarian issues in emergencies. They will help you: understand what kinds of problems your audiences are likely to be facing in emergencies; work alongside re ... more

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Seeing is Believing: The SPRING/Digital Green Experience in Niger. Evidence from a Community Video Approach for Nutrition and Hygiene Behaviors

Leanne Dougherty, Marjolein Moreaux, Chaibou Dadi, Sophie Minault

Arlington, Va.: and Innovations in Nutrition Globally (SPRING) Results Strengthening Partnerships (2016), 47 pp.

"Community video is a powerful approach to improving nutrition practices, even in areas beset by drought, conflict, and food shortages. When community members create and share videos that promote optimal nutrition and hygiene behaviors, friends and neighbors pay attention. This report details the po ... more

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Report on Media Workshops for UN-HABITAT’s Water for Asian Cities Programme

Dick de Jong

IRC International Water and Sanitation Centre (2008), 76 pp.

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Lessons from Karachi: The Role of Demonstration, Documentation, Mapping and Relationship Building in Advocacy for Improved Urban Sanitation and Water Services

Arif Pervaiz, Perween Rahman, Arif Hasan

London: International Institute for Environment and Development (IIED) (2008), 91 pp.

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Spreading the Word: A Key Component of Research

Julie Fisher

Waterlines, volume 22, issue 4 (2004), pp. 2-4

"How can research results about water and sanitation be usefully communicated to different user groups? This article describes guidelines for helping researchers determine who their work can benefit and how they can best get their message across." (Page 1)

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Development of Communication Materials: Rural Water Supply and Sanitation Programme

Nazmul Ahsan Kahlimullah, Zahirul Islam (eds.)

Dhaka: Center for Water Supply and Waste Management ITN Bangladesh (2003), 50 pp.

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Guidelines on Information, Education and Communication for Rural Water Supply and Environmental Sanitation

Le Van Can (ed.)

Center for Rural Water Supply and Sanitation (CERWASS) (2003), 33 pp.

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The Impact of Multimedia in the Education and Promotion of Health Awareness: A Pilot Study in Mamelodi

Maggie Skosana

The Hague: IRC International Water and Sanitation Centre (2001), 19 pp.

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Towards Better Programming: A Manual on Communication for Water Supply and Environmental Sanitation Programmes

New York: UNICEF (1999), iv, 74 pp.

"This manual provides a wide range of the latest know how about social change with regard to water supply, environment and sanitation programmes. The focus is on sound principles in programme communication. It intends to provide guidance on how to incorporate adequate communication and behaviour cha ... more