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Reuters Institute Digital News Report 2025
Top Insights

Nic Newman, Richard Fletcher, Craig T. Robertson, Amy Ross Arguedas, Rasmus Kleis Nielsen (eds.)

Oxford: Reuters Institute for the Study of Journalism (2025), 170 pp.

"• Engagement with traditional media sources such as TV, print, and news websites continues to fall, while dependence on social media, video platforms, and online aggregators grows. This is particularly the case in the United States where polling overlapped with the first few weeks of the new Trum ... p administration. Social media news use was sharply up (+6pp) but there was no ‘Trump bump’ for traditional sources. • Personalities and influencers are, in some countries, playing a significant role in shaping public debates. One-fifth (22%) of our United States sample says they came across news or commentary from popular podcaster Joe Rogan in the week after the inauguration, including a disproportionate number of young men. In France, young news creator Hugo Travers (HugoDécrypte) reaches 22% of under-35s with content distributed mainly via YouTube and TikTok. Young influencers also play a significant role in many Asian countries, including Thailand. • News use across online platforms continues to fragment, with six online networks now reaching more than 10% weekly with news content, compared with just two a decade ago. Around a third of our global sample use Facebook (36%) and YouTube (30%) for news each week. Instagram (19%) and WhatsApp (19%) are used by around a fifth, while TikTok (16%) remains ahead of X at 12%. • Data show that usage of X for news is stable or increasing across many markets, with the biggest uplift in the United States (+8pp), Australia (+6pp), and Poland (+6pp). Since Elon Musk took over the network in 2022 many more right-leaning people, notably young men, have flocked to the network, while some progressive audiences have left or are using it less frequently. Rival networks like Threads, Bluesky, and Mastodon are making little impact globally, with reach of 2% or less for news. • Changing platform strategies mean that video continues to grow in importance as a source of news. Across all markets the proportion consuming social video has grown from 52% in 2020 to 65% in 2025 and any video from 67% to 75%. In the Philippines, Thailand, Kenya, and India more people now say they prefer to watch the news rather than read it, further encouraging the shift to personality-led news creators. • Our survey also shows the importance of news podcasting in reaching younger, better-educated audiences. The United States has among the highest proportion (15%) accessing one or more podcasts in the last week, with many of these now filmed and distributed via video platforms such as YouTube and TikTok. By contrast, many northern European podcast markets remain dominated by public broadcasters or big legacy media companies and have been slower to adopt video versions. • TikTok is the fastest growing social and video network, adding a further 4pp across markets for news and reaching 49% of our online sample in Thailand (+10pp) and 40% in Malaysia (+9pp). But at the same time people in those markets see the network as one of the biggest threats when it comes to false or misleading information, along with Facebook. • Overall, over half our sample (58%) say they remain concerned about their ability to tell what is true from what is false when it comes to news online, a similar proportion to last year. Concern is highest in Africa (73%) and the United States (73%), with lowest levels in Western Europe (46%). • When it comes to underlying sources of false or misleading information, online influencers and personalities are seen as the biggest threat worldwide (47%), along with national politicians (47%). Concern about influencers is highest in African countries such as Nigeria (58%) and Kenya (59%), while politicians are considered the biggest threat in the United States (57%), Spain (57%), and much of Eastern Europe." (Executive summary, page 10-11) more

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The podcast as the centre of young Colombians’ information consumption in the digital sonosphere

Andrés Barrios-Rubio

Radio Journal: International Studies in Broadcast & Audio Media, volume 23, issue 1 (2025), pp. 59-81

"The relationship between the sound industry and its audience is influenced by the widespread use of smartphones as the primary means of accessing the internet. This has led to a transformation in media logics, particularly among young people in Colombia, as they adapt to an evolving ecosystem that ... more

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Los pódcast de infinito

Edmundo Armando Grijalva Brito (coord.)

Quito: Abya-Yala; Universidad Politécnica Salesiana (2025), 245 pp.

"Los pódcast se han convertido en una modalidad de reposición, distribución y difusión de contenidos derivada de la práctica productiva de la radio. El trabajo de laboratorio realizado en Infinito Radio adoptó como propuesta formativa la elaboración de series de narrativas sonoras que perfecc ... more

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Tobias and Syd: A research-based podcast audio-drama about tobacco

Alice Malpass, Elspeth Penny, Andrew Russell

Radio Journal: International Studies in Broadcast & Audio Media, volume 23, issue 1 (2025), pp. 103-126

"We report on an experiment that used podcast audio-drama as a medium to generate impact from academic outputs in a creative, inclusive and collaborative way. Tobias and Syd was a serialized podcast audio-drama published in January 2023 based on ideas contained in the book Anthropology of Tobacco an ... more

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100 Years of Radio in South Africa, Volume 2: Community Radio, Digital Radio and the Future of Radio in South Africa

Sisanda Nkoala, Gilbert Motsaathebe (eds.)

Cham: Palgrave Macmillan (2024), xxvii, 185 pp.

"The book brings together media scholars and practitioners to deliberate on the role and influence of radio broadcasting in South Africa over the past 100 years. The publication will add to the existing body of knowledge on radio in this context by being among one of the few to consider radio broadc ... more

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Building a Better Participatory Culture and Enhancing Sense of Community in Podcasts: Systematic Literature Review

Juska Wendland

Journal of Radio & Audio Media (2024), 23 pp.

"This article studies the mechanisms for building a better participatory culture around podcasts and narrows the information gap among the podcast studies from the perspective of a sense of community. The research question is “What kind of participatory culture enhances a sense of community among ... more

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De Gruyter Handbook of Media Economics

Ulrike Rohn, M. Bjørn von Rimscha, Tim Raats (eds.)

Berlin: De Gruyter (2024), xix, 566 pp.

"The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into ... more

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Media Loves Tech: Impact Stories

Asma Habidi, Benoit Faedo, Leah Winnett, Louisa Wright

Bonn: Deutsche Welle DW Akademie (2023), 24 pp.

"MEDIA LOVES TECH is the name and the idea behind this project that got underway in 2018. The goal is to bring together two worlds that are often too far apart: journalism and the startup community. Together with Al Khatt, a local project partner and non-governmental media organization, we wanted to ... scout, promote, develop and test innovations for the media sector. That same year, a legal support framework for startups in Tunisia came into effect, structured around a label of merit and benefits for entrepreneurs, investors and startups. Just like MEDIA LOVES TECH, it aims to support development through bold entrepreneurial spirit and innovative ideas. Since its launch, the annual MEDIA LOVES TECH incubation program, financed by the Federal Ministry for Economic Cooperation and Development (BMZ), supports eight to twelve startups. Implemented almost entirely online, and originally as a three-day mentor-supported hackathon, it has grown to become an incubation cycle that lasts three months. It promotes all phases of a startup — from the original idea to market entry. It has been five years since the program was started and it is still going strong. This publication is an initial assessment. Does the belief that progress comes from promoting innovation hold true? Can promoting new media projects with viable business models succeed in an unstable economic or political environment? One needs to look at various aspects to find answers. It is often said that over 90 percent of startups go under in the first two years. Still, startups are often seen as a forerunner to economic development and as having a stimulating effect on the overall economy. Even if initiatives do flop, their traces can still be found in the ecosystem. When assessing the MEDIA LOVES TECH program, it is worth reflecting on what has been achieved and gaining insights for the future. Five projects are presented here. Our team has taken an in-depth look at the projects’ stories and progress and includes key performance indicators. Measuring impact in an unsteady startup environment can be a challenge, and our success stories address this. But as we at DW Akademie believe, “big changes start small,” and so do the startups presented here." (Foreword) more

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Methodkit for Podcasts: Knowledge Guide

Paul McNally et al.

Deutsche Welle DW Akademie (2023), 77 pp.

"If you are a journalist with a story to tell or a hobbyist with a burning passion for your subject we have broken up the act of producing a podcast into 61 steps that are meant to instruct but also inspire. We have collected expert advice from podcasters from all around the world and distilled it i ... more

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Dein Podcast, deine Meinung: Unterrichtskonzept zum Thema Podcast

Frederik Steen, Marc Albrecht-Hermanns

Düsseldorf: Landesanstalt für Medien NRW (2023), 7, 10 pp.

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Introduction to Podcasting

Children's Radio Foundation (2023), 12 pp.

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Converged Radio, Youth and Urbanity in Africa: Emerging Trends and Perspectives

Stanley Tsarwe, Sarah Chiumbu (eds.)

Cham: Palgrave Macmillan (2023), xxiii, 250 pp.

"This book explores the convergence of urban radio with digital media technologies in Africa, focusing on how youth are riding on the rapid (though uneven) internet rollout on the continent to participate and drive the production and consumption of urban radio. With thirteen original chapters, the b ... more

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The Bloomsbury Handbook of Radio

Kathryn McDonald, Hugh Chignell (eds.)

London: Bloomsbury Academic (2023), xiv, 554 pp.

"The Bloomsbury Handbook of Radio presents exciting new research on radio and audio, including broadcasting and podcasting. Since the birth of radio studies as a distinct subject in the 1990s, it has matured into a second wave of inquiry and scholarship. As broadcast radio has partly given way to po ... more

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News Podcast Use, Press Freedom, and Political Participation: A Cross-National Study of 38 Countries

Yoonmo Sang, Sunyoung Park, Jiwon Kim, Sora Park

International Journal of Communication, volume 17 (2023), pp. 1402-1424

"This study investigates the use and effects of news podcasts on online and offline political participation, based on a global survey of news consumers from 38 countries. The results demonstrate that political participation, both online and offline, is directly affected by news podcast use. Online d ... more

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Plataformização e rádio expandido: As redes coletivas de podcasts no contexto das plataformas

Luan José Vaz Chagas, Luana Viana, Antonio Carlos Silva

Revista Latinoamericana de Ciencias de la Comunicación, volume 22, issue 44 (2023), pp. 54-66

"O artigo analisa os impactos da plataformização na criação de redes de divulgação coletiva de podcasts no Brasil, formadas por grupos tradicionalmente subalternizados como mulheres, comunidade LGBTQIAP+, população negra, entre outros. A partir de entrevistas, os dados demonstram que a luta ... more

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Podcasting as an intimate medium

Alyn Euritt

London; New York: Routledge (2023), viii, 152 pp.

"This book delves into the notion of intimacy as a defining feature of podcasting, examining the concept of intimacy itself and how the public sphere explores the relationships created and maintained through podcasts. The book situates textual analysis of specific American podcasts within podcast cr ... more

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El podcasting en el Perú: Análisis de un medio nativo digital

Carlos Rivadeneyra Olcese

Lima: Fondo Editorial Universidad de Lima (2022), 191 pp.

"En este libro Carlos Rivadeneyra Olcese analiza el desarrollo y el estado actual de ese ecosistema comunicacional al que llama la podcastfera peruana. Para ello aborda las similitudes, diferencias y tensiones entre el podcasting como medio nativo digital y su pariente análogo más cercano: la radi ... more

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Making Radio and Podcasts: A Practical Guide to Working in Radio in the Digital Age
Key Guidance

Steve Ahern (ed.)

London; New York: Routledge, 4th ed. (2022), xviii, 319 pp.

"Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make successful programmes in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved ... more

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The Space Between: Opportunities and Insights from Spanish-Language Audio

Paula Molina

Oxford: Reuters Institute for the Study of Journalism (2022), 24 pp.

"In this paper, I hope to outline key questions for radio broadcasters contemplating a podcasting strategy; capture key lessons from successful Spanish language audio outlets (Radio Ambulante and Prisa Audio); highlight key benefits and revenue opportunities a podcasting strategy can yield for news ... more

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Becoming Tapestry: A Multimodal Ethnographic Podcast Exploring Storytelling and Belonging in a Faith-Adjacent Foster Youth Mentoring Network

Kyle Matthew Oliver

Doctoral Thesis Teachers College Columbia University (2022), v, 108 pp.

"In this study of Tapestry, a church-run foster youth mentoring network, and St. Sebastian’s Summer Camp, a predominantly Latinx church-run community day camp, I develop and document one promising pairing in response to this quandary: an adapted form of Digital Storytelling (Lambert, 2012) as a co ... more

Reuters Institute Digital News Report 2025 Top Insights

Making Radio and Podcasts: A Practical Guide to Working in Radio in the Digital Age Key Guidance

Reuters Institute Digital News Report 2025
Top Insights

Making Radio and Podcasts: A Practical Guide to Working in Radio in the Digital Age
Key Guidance