"This report is a collaboration between Ipsos and The Trust Project, a U.S.-based non-profit, international consortium of news organizations building standards of transparency. Its mission is to “amplify journalism’s commitment to transparency, accuracy, inclusion and fairness so that the public ... can make informed news choices.” The “Trust Indicators” it has pioneered are used by Google, Facebook and Bing to help surface trustworthy content in search and social. Ipsos led a two-stage variation of a future scenario-led workshop with members of The Trust Project. Together we identified and explored factors that will impact the future of trust and truth in journalism. These included: nationalist and populist sentiment; business model challenges for news media; technological changes; and, disinformation campaigns from nations and other bad actors. Ipsos then developed a two-part questionnaire that ran on two monthly waves of its Global Advisor survey to learn more about public opinion that underpins these topics. That data is presented throughout this report and can be found in detail on the Ipsos website." (Overview) more

"In a review of the academic and practitioner literature on behaviour change we find that one system offers the best response to the challenges we have identified: The Behaviour Change Wheel (BCW), developed by Professor Susan Michie and colleagues. It is comprehensive, theory-based, evidence-backed ... and links the problem to intervention design. At the heart of the BCW is the system of behaviour called “COM-B”. This means that for any behaviour change (B) to take place, people need to have Capability, Opportunity and Motivation: 1. Capability involves psychological dimensions (e.g. the knowledge and skill to perform an action) as well as physical dimensions (strength and stamina); 2. Opportunity includes both social (e.g. norms) and physical (e.g. resources) enablers; 3. Motivation includes “reflective” (e.g. conscious decision-making) and “automatic” (e.g. emotion and habit) processes. Beneath these are fourteen sub-dimensions or “domains”, including knowledge, skills, memory, emotion and social influences, among others. The COM-B system is linked to a further layer of nine intervention functions including education, persuasion, training and modelling. Finally, these intervention functions are mapped against policy categories, including communication, marketing and guidelines." (Page 5) more