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Key Guidance
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Media Assistance: Business & Economics Journalism
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Media Assistance: Radio
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Agricultural Radio Programmes
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Media Assistance Projects & Programs: Case Studies
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Rural Radio Programmes, Rural Radios, Rural Development & Radio
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Small Enterprises, Micro Businesses, Small & Medium Enterprises (SME)
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Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Helping Radio Listeners Manage Their Money in Myanmar
BBC Media Action (2019), 7 pp.
"Through understanding audience members’ priorities, views and experiences, Yay Kyi Yar ['Towards Clearer Water', a factual magazine radio programme] has been able to engage and inspire people. Listeners were driven by stories of ‘people like them’ achieving things they had not thought possibl
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„Leben und Finanzen": Oikocredit fördert Grundbildung über Rundfunk in Kambodscha
Rundbrief Oikocredit Westdeutscher Förderkreis, issue 2 (2013), pp. 8-9
"Seit 2012 fördert Oikocredit in Kambodscha eine landesweite Radiosendung, die der ländlichen Bevölkerung Grundkenntnisse in Finanzfragen vermitteln und zugleich nachhaltige Unternehmenspraktiken fördern soll. Finanzielle Grundbildung ist für Oikocredit das entscheidende Instrument, um die Hera
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Making Media Work for the Poor
Top Insights
Adam Smith International; Springfield Centre (2013), 27 pp.
"The Nigerian media focuses little on business, and the business coverage that does exist is often dominated by macro-economic, large and international business issues, or is one-sided, representing only the views of government or the elite. The real issues that impact on Nigeria’s millions of sma
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Radio Programmes for Small Businesses: Using Media for Local Economic Development in Ghana
Accra: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ); Programme for Sustainable Economic Development (PSED) (2012), iv, 32 pp.
"This publication has four main purposes. First, it informs local authorities and business associations in Ghana about the benefits of setting up industrial zones in their localities. Second, decision makers will learn about what has been achieved so far through the support to industrial areas in va
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Marketing on the Airwaves: Marketing Information Service (MIS) and Radio
Ottawa: Farm Radio International (2011), 63 pp.
"Farmers require varying marketing information, depending on their location, local market conditions, crops, production activities, and cultural practices. Radio has the capacity to reach a large audience, and can provide an integrated approach to market information, incorporating all these elements
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The New Age of Radio: How ICTs Are Changing Rural Radio in Africa
Ottawa: Farm Radio International (2011), 138 pp.
"Low cost, modern information and communication technologies (ICTs), including mobile phones, multifunction MP3 recorders, and interactive voice response (IVR) can dramatically increase the capacity of rural radio to help farmers improve food security in Sub-Saharan Africa. Weekly SMS alerts sent to
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Commercial Rural Radio Program: The Emerging Effective Means to Improving Rural Livelihoods. The Case of INUKA
Dodoma (TZ): Rural Livelihood Development Company (RLDC); Swiss Agency for Development and Cooperation (SDC) (2011), 32 pp.
"INUKA’s primary objective was to address the interests and needs of the rural producers in the CC. Capacity building of radio staff proved to be an essential element to overcome the shortage of tailored expertise on agriculture and rural related radio programming and marketing. Listeners gave a p
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Labour Community Radio Project: An Audience Research Evaluation of Local Community Radio Stations and the Weekly Labour Show
Braamfontein: Community Agency for Social Enquiry (CASE) (2008), xii, 39 pp.
The Role and Impact of Radio in Reforming the Rural Business Environment in Africa: A Study of Private FM Radio in Uganda
Bern: Employment and Income Division Swiss Agency for Development and Cooperation (SDC) (2007), 16 pp.
"The majority of the cases relate to radio programmes that have been supported by FIT Uganda (a Ugandan development company) and the FIT SEMA project (an ILO project). These interventions supported the launch of new radio programme formats that focused on business and livelihood issues. The substant
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The Role and Impact of Radio in Reforming the Rural Business Environment in Africa
Top Insights
Bern: Employment and Income Division Swiss Agency for Development and Cooperation (SDC) (2007), 46 pp.
"This paper explores the role that the mass media can play in enhancing processes that underpin the reform of the business environment. It does so through the lens of local FM radio stations in Uganda that have emerged over the last decade to become a prominent feature of the country’s social, pol
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An Information Revolution for Small Enterprise in Africa: Experience in Interactive Radio Formats in Africa
Geneva: International Labour Organization (ILO) (2002), vii, 44 pp.
"This working paper tells the story of the growth of independent radio for small enterprises in Uganda, and Ghana. It describes how the radio program Nekolera Gyange (I Run My Own Business) was initiated, how it engages and helps small enterprise listeners, and how it achieved commercial viability.
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Profitable Programmes for Small Business: A Manual for Radio Companies
Key Guidance
Geneva: International Labour Organization (ILO) (2001), 55 pp.
