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Medienpädagogik: Eine Einführung in Theorie und Praxis
Paderborn: Schöningh (2003), 473 pp.
Encyclopedia of Communication and Information. Vol. 3: Por-Zoo
New York et al.: Gale Group Macmillan Reference (2001), pp. 715-1161
Imagen de las instituciones
Contribuciones (CIEDLA), issue 2 (2000), 188 pp.
Neue Medien und Öffentlichkeiten: Politik und Tele-Kommunikation in Afrika, Asien und Lateinamerika. Bd.2
Hamburg: Deutsches Übersee-Institut (2000), 434 pp.
Erfolg ist kein Zufall: Management-Techniken für Kommunalpolitiker
Bonn: Friedrich-Ebert-Stiftung (FES), 5., vollst. überarb. Aufl. (1999), 188 pp.
Marketing político: Campañas, medios y estrategias electorales
Buenos Aires: Ugerman Editor (1999), 202 pp.
Kommunikationsmanagement: Marketing-Kommunikation vom Briefing bis zur Realisation
Stuttgart: Schäffer-Poeschel, 3rd revised and compl. ed. (1999), 916 pp.
Mediengeschichte der Bundesrepublik Deutschland
Bonn: Bundeszentrale für politische Bildung (bpb) (1999), 846 pp.
Öffentlichkeitsarbeit: Hörfunk. Handbuch über den Umgang mit dem Medium Hörfunk
Berlin: Vistas (1998), 221 pp.
Zambia Media Directory 1998-1999: The Biennial Reference Publication for Journalists and Publishers
Lusaka: Zambia Independent Media Association (ZIMA) (1998), 146 pp.
El laberinto informativo: Una salida ética
Baraäáin, Navarra: Ediciones Universidad de Navarra (EUNSA) (1997), 270 pp.
L'essor de la communication en Chine: Publicité et télévision au service de l'economie socialiste de marché
Paris: L'Harmattan (1997), 268 pp.
Fachlexikon Öffentlichkeitsarbeit: Von Abonnementzeitung bis Zusatznutzen
Frankfurt am Main: Gemeinschaftswerk der Evangelischen Publizistik (GEP) (1997), 191 pp.
"Der erste Teil des Lexikon erklärt die Fachterminologie von Public Relations und Öffentlichkeitsarbeit. Im zweiten Teil beschreiben Planungshilfen die Vorbereitung und Durchführung von PR-Kampagnen, Werbemaßnahmen und Pressekonferenzen, systematisieren das Spendenmarketing, die Medienbelegung u
...
Directorio: Relaciones públicas y medios de comunicación social
Caracas: Editora Juvenal Mavares & Asociados, 64th ed. (1995), 144 pp.
Communicating for Development: A New Pan-Disciplinary Perspective
New York: State University of New York Press (1994), xi, 280 pp.
Die Wirklichkeit der Medien: Eine Einführung in die Kommunikationswissenschaft
Opladen: Westdeutscher Verlag (1994), 689 pp.
Leitfaden für die Pressearbeit: Anregungen, Beispiele, Checklisten
München: Deutscher Taschenbuch Verlag (dtv) (1993), x, 233 pp.
Citizenship in a Media Age: Building the Common Good. A Media Literacy Workshop Kit
Los Angeles: Center for Media and Values (1992), ?? pp.
Mass Communication and Journalism in India: Prescribed for Courses in Departments of Journalism in the Universities
New Delhi: Allied Publishers, revised ed. (1992), xi, 403 pp.
Fatal Attraction: The Selling of Addiction
Los Angeles: Center for Media and Values (1991), ?? pp.
