"This Research Paper examines the Iraqi Popular Mobilization Unit’s (PMU) messaging on the organisation’s website and social media platforms through early January 2017 to develop a more nuanced understanding of the PMU’s outlook, both present and future. After providing an overview of the PMU� ... ��s media presence online, the paper discusses how the organisation promotes its core narrative: that it is a cross-confessional and patriotic force for the defence of all Iraqis against a brutal and evil IS. The paper then addresses the PMU’s use of messaging to refute the sectarian portrayal of the organisation in some quarters before turning to the way the PMU approaches regional and international states in its media. Finally, the paper summarises the PMU’s messaging strategy and discusses how this strategy implies a less threatening future for the organisation than is often anticipated." (Abstract) more

"This Research Paper aims to analyse in depth the global propaganda strategy of the so-called “Islamic State” (IS) by looking at the methods through which this grand strategy is carried out as well as the objectives that IS wants to achieve through it. The authors first discuss IS’ growth mode ... l, explaining why global expansion and recruitment of foreign fighters are pivotal to IS success. Having in mind this critical role, the authors then explore the narratives and themes used by the group to mobilise foreign fighters and jihadists groups. Third, the paper analyses how IS deploys its narratives in those territories where it has established a foothold. Fourth, it outlines IS’ direct engagement strategy and how it is used to facilitate allegiance of other jihadist groups. The final section of the paper offers a menu of policy options that stakeholders can implement to counter IS’ global propaganda efforts." (Abstract) more