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Key Guidance
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Quantitative Research Methods
15
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Content Analysis (Research Method)
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Evaluation Methods, Evaluation Tools
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Interviewing (Qualitative Research Method)
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Digital Research Methods
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Data Analysis & Interpretation
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Focus Groups & Group Discussions (Qualitative Research Method)
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Audience Research Methods
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Discourse & Discourse Analysis
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Visual Anthropology
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Social Media
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Evaluation Design & Implementation
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Ethnographic Research
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Observation (Research Method)
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Participatory Observation (Research Method)
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Visual Communication
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Audience Research: Online Surveys
2
Audience Research: Planning & Implementing Surveys
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Media Socialisation, Media Biographies, Media Life Journeys
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Media Ethnography
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Media Reception
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Applied Communication Research
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Qualitative Analysis
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Participatory Research Methods
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Questionnaires, Questionnaire Design
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Research Report Writing
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Utilization & Implementation of Research Results, Research Reception & Effects
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Validity
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Audiences & Users
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Community Radio Audiences & Use
1
Digital & Social Media Use, Internet Use
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Digital & Social Media Use: Children
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Elderly People: Media Use
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Media Diaries
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Mobile Phone Use: Children
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Mobile Phone Use
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Radio Consumption, Radio Use, Radio Audiences
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Television Consumption, Televison Use, Television Audiences
1
Child Protection, Protection of Minors
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Film Genres
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Communication Strategies
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Public Relations
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Participatory Videos & Community Filmmaking
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Digital Anthropology, Cyberanthropology
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Collective Memory & Media, Media Representation of History
1
Cultural Studies
1
Nonprofit Organizations, NGOs
1
Development Studies, Development Research
1
Behaviour Change Communication
1
Communicating Development Projects, Media in Development Programmes
1
Online Communication
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WhatsApp
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Television Entertainment, Television Entertainment Programmes
1
Television Fiction
1
Standards, Ethics in Evaluation, Codes of Conduct
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Evaluation
1
Development Assistance: Evaluation, Monitoring, Impact Assessment
1
Evaluation Consultants, Evaluators
1
Evaluation: Managing Unfavourable Contexts & Conditions
1
Evaluation Reporting & Communicating Results
1
Gender in Evaluation, Monitoring, Impact Assessment
1
Impact Assessment & Outcome Evaluation
1
Participatory, Collaborative & Empowerment Evaluation
1
Using Evaluation Results, Learning from Evaluations
1
Female Journalists & Media Workers
1
Organizations, Institutions
1
Health Communication
1
Cross-Cultural Analysis
1
Foreign News, International News
1
Journalism
1
Organizational Communication, Institutional Communication
1
Selfies, Self-Portrait Photographs
1
Political Communication
1
Monitoring
1
Project Planning: Terms of Reference
1
Media Effects
1
Everyday Life
1
Memory, Memorizing
1
Communication Research Design
1
Data Coding
1
Data Collection, Data Collection Methods
1
Quantitative Research Methods: Big Data
1
Sampling (Survey Methodologies, Statistics)
1
Survey Methods
1
Randomised Control Trials & (Quasi-) Experimental Designs
1
Reliability
1
Statistical Data: Collection, Analysis & Interpretation
1
Social Development
1
Theories of Change
1
Television Programmes & Genres
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User-Generated Contents
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Language
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Research Methods for Memory Studies
Edinburgh: Edinburgh University Press (2013), vi, 256 pp.
"This guide provides students and researchers with a clear set of outlines and discussions of particular methods of research in memory studies. It offers not only expert appraisals of a range of techniques, approaches and perspectives in memory studies, but also focuses on key questions of methodolo
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Introduction to Mixed Methods in Impact Evaluation
InterAction; Rockefeller Foundation (2012), 38 pp.
"Mixed methods (MM) evaluations seek to integrate social science disciplines with predominantly quantitative (QUANT) and predominantly qualitative (QUAL) approaches to theory, data collection, data analysis and interpretation. The purpose is to strengthen the reliability of data, validity of the fin
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Qualitative Content Analysis in Practice
London et al.: Sage (2012), viii, 272 pp.
"This book takes students step-by-step through the process of doing qualitative content analysis. Margrit Schreier show how to: create a coding frame; segment the material; try out the coding frame; evaluate the trial coding and then carry out the main coding; and consider what comes next. She also
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La investigación en comunicación: Métodos y técnicas en la era digital
Barcelona: Gedisa (2011), 284 pp.
Qualitative Methoden der Medienforschung
Mannheim: Verlag für Gesprächsforschung (2011), 522 pp.
The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
Chichester: Wiley (2010), xix, 441 pp.
"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both
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Routledge Handbook of Applied Communication Research
New York: Routledge (2009), xl, 670 pp.
"The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed,
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Métodos de investigación social
Quito: CIESPAL, 2nd ed. (2008), 580 pp.
Qualitative Evaluation: Der Einstieg in die Praxis
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., aktual. Aufl. (2008), 119 pp.
"Am Beispiel eines von den Autoren realisierten Evaluationsprojektes führt dieses Buch in die Planung und praktische Durchführung von qualitativer Evaluation ein. Anhand einer detaillierten Schritt-für-Schritt-Anleitung werden die Bestandteile eines Evaluationsprozesses von der Gegenstandsbestimm
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Handbook on Radio and Television Audience Research
Key Guidance
London; New York; Paris: BBC World Service Training Trust; UNICEF; UNESCO, web. ed. with minor corr. (2007), 246 pp.
"This textbook is an excellent introduction to quantitative audience measurement, especially to sampling and designing questionnaires. In addition, qualitative research, data analysis and the follow-up ("how research is used [...] understanding audiences [...] strategic research") are handled as wel
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Genre Studies in Mass Media: A Handbook
Hoboken: Sharpe (2007), xiv, 258 pp.
"The text focuses on the process of genre analysis, using the selected approaches discussed. The book provides examples and analyses of genres in an effort to support, illustrate, and extend any abstract concepts that have been introduced. More important, it gives students the theoretical tools to c
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Qualitative Research Methods: A Data Collector’s Field Guide
Research Triangle Park, North Carol.: Family Health International (FHI) (2005), viii, 120 pp.
"This field guide is based on an approach to doing team-based, collaborative qualitative research that has repeatedly proven successful in research projects sponsored by Family Health International (FHI) throughout the developing world. With its straightforward delivery of information on the main qu
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Perfect Match? Qualitative Audience Research and the Community Media Sector
3CMedia: Journal of Community, Citizen's and Third Sector Media and Communication, issue 1 (2005), pp. 13-24
"Griffith University researchers in 2002 presented the final results of a national survey of community radio stations. The final report ‘Culture Commitment Community – The Australian Community Radio Sector’ contained a wealth of information on the sector and covered many ‘station–based’
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Methods in Development Research: Combining Qualitative and Quantitative Approaches
Rugby, Warwickshire: ITDG Publishing (2005), xiii, 290 pp.
Strategic Communication for Development Projects: A Toolkit for Task Team Leaders
Washington, DC: World Bank, 3rd ed. (2003), 183 pp.
"This document accompanies a toolkit designed to help Bank task managers plan and supervise the implementation of communication activities in population, health, and nutrition (PHN) projects. It reviews the basic principles of communication for behavior change, presenting a step-by-stop guide to pla
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Qualitative Evaluation Checklist
Evaluation Center Western Michigan University (2003), 18 pp.
"The purposes of this checklist are to guide evaluators in determining when qualitative methods are appropriate for an evaluative inquiry and factors to consider (1) to select qualitative approaches that are particularly appropriate for a given evaluation’s expected uses and answer the evaluationâ
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Qualitative Forschung: Ein Handbuch
Reinbek: Rowohlt Taschenbuch Verlag (2000), 768 pp.
Manuel de recherche sur l'audience de la radio e de la télévison
Paris; London; New York: UNESCO; BBC World Service Training Trust; UNICEF (2000), 189 pp.
Evaluating Social Development Projects
Oxford: Oxfam, reprint (1998), vii, 162 pp.
Monitoring and Evaluating Social Programs in Developing Countries: A Handbook for Policymakers, Managers, and Researchers
Washington, DC: World Bank (1994), xxviii, 519 pp.
"This book provides a comprehensive review of the available techniques for monitoring and evaluating social programs. Specifically the book discusses: (a) methods of evaluating social and economic projects; (b) methods for participatory and rapid assessment; (c) quasi-experimental designs; and (d) t
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