"This paper begins by analyzing the trends and technologies comprising new media. Social networking sites, new mobile phone technologies, and online broadcasting sites like YouTube are assessed to show how they can be incorporated in media assistance projects. The second section continues to examine ... these changes by providing a resource base of new media tools and suggestions for developing competitive, sustainable media businesses. With a goal of establishing sustainable media businesses, development professionals should understand how quality web design principles, professionalism, and innovative approaches to measuring success all affect the long-term viability of projects. Third, this paper assesses and explains how freedom of expression, security, and privacy are affected by new media and the current legal and policy frameworks concerning new media. Widespread state-sponsored internet filtering is not common in Europe and Eurasia, though there are other forms of surveillance and instances of targeted blocking have been observed. This section also provides additional resources on governance issues covering media law and freedom of information for more in-depth reading. As media assistance projects constantly struggle to analyze impact, the fourth section provides audience and demographic information on new media technologies. Audiences using new media tend to consist of younger groups and those who are likely to drive public policy debates. Further, these resources provide useful guidance regarding new media use in Europe and Eurasia. Finally, this paper contains several reference points, including three case studies of new media technologies in Europe and Eurasia, a listing of resource-rich websites, and a glossary of new media terminology." (Executive summary) more