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4
Inspiring Practice
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Key Guidance
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Topics
Communication for Social Change
2
Values
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Digital Activism, Cyber Advocacy
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Media Advocacy, Media Activism
1
Campaign Strategies
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Campaigning: Planning & Implementation
1
Child Protection, Protection of Minors
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Christianity: Media Representation & Reporting
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Communication Pastoral, Media Pastoral
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Theologies of Communication
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Strategic Communication Planning
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Cultural Interaction
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Cultural Systems
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Culture (General)
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Behaviour Change
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Behaviour Change Communication: Effects & Effectiveness
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Entertainment Education, Edutainment
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Edutainment Radio Programmes
1
Edutainment Television Programmes
1
Information Society
1
Infectious Diseases' Outbreak Communication
1
Information Processing
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Pfarrer Braun (Television Crime Series, Germany)
1
Tatort (Televison Crime Series, Germany)
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Television Fiction
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Ethics in Media & Communication
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Responsibility
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Gender and Radio
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Gender-Based Harassment, Intimidation & Violence: Media Representation & Reporting
1
Good Practice Examples
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Time
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Health Campaigns: Planning & Implementation
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Polio Communication
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Vaccination Campaigns & Vaccine Hesitancy
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Intercultural Communication, Intercultural Competencies
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World Information and Communication Order
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Journalism
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Language
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Communication Systems
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Nonverbal Communication, Body Language, Gestures
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Media & Information Literacy
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Music
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Public Interest
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Radio Reception, Radio Psychology, Radio Effects
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Media Effects
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Attitudes, Attitude Formation & Change
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Religion in Entertainment Programmes (Religiotainment)
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Corruption & Combating Corruption
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Social Change
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Theories of Change
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Technological Change, Technological Developments, Technological Progress
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Theories of Communication & Media
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Public Interest Communications: Strategy for Changemakers
Key Guidance
New York; London: Routledge (2025), xii, 344 pp.
"Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change. Each chapter includes accessible, applicable insights, exercises
...
Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice
Inspiring Practice
Cham: Palgrave Macmillan (2021), xxxiii, 354 pp.
"This book lays out the history of entertainment-education and discusses the boundaries of what counts as entertainment-education and narrative persuasion, includes both authors who work within academia and authors who are practitioners, and chapters focusing on developed and developing countries; d
...
Understanding Social Norms: A Reference Guide for Policy and Practice
Medford: Henry J. Leir Institute; Fletcher School Tufts University (2019), 84 pp.
"Consideration of social norms is a key component missing from many anti-corruption efforts, and we believe this absence partially explains the difficulty the sector has experienced in stimulating lasting behavior change away from corrupt practices. This is particularly true in fragile and conflict-
...
Religiotainment: Eine konstruktivistische Grounded Theory christlicher Religion im fiktionalen Fernsehformat
Wiesbaden: Springer VS (2016), 372 pp.
"Kathrin Nieder-Steinheuer hat ein Modell entwickelt, mit dem sich die kommunikative Verfasstheit der Kategorie des Christlichen im Unterhaltungsformat analysieren lässt. Grundlegend dafür ist der in den untersuchten Formaten festgestellte Zusammenhang zwischen kirchlichen Räumen und geographisch
...
Polio Communication Global Guide: A How-To Manual for the Art and Science of Maximising Immunisation Rates Through Communication
Polio Global Eradication Initiative; UNICEF (2016), 33 pp.
"The Polio Communication Global Guide is a how-to manual for planning and building effective mass media and interpersonal communication strategies with the ultimate goal of eradicating polio. This document outlines UNICEF’s global approach to polio communication informed by data and on-the-ground
...
How Does Media Influence Social Norms? A Field Experiment on the Role of Common Knowledge
New York: Department of Politics New York University; UNESCO (2016), 28 pp.
"How does media influence beliefs, attitudes, and behaviors? We know surprisingly little about this influence and I argue that two mechanisms account for its impact. Media provides new information that persuades individuals to accept it (individual channel), but also, media informs listeners about w
...
Interkulturelle Kommunikation: Zur Interaktion zwischen Menschen verschiedener Kulturen
Opladen: Westdeutscher Verlag (1996), 226 pp.
Medien zwischen Markt und Moral
Hamburg; Stuttgart: Steinkopf (1989), 306 pp.
