Filter
73
Featured
Free Access
39
Key Guidance
3
Quick Overview
1
Topics
Nonprofit Public Relations: Design & Implementation
16
Nonprofit Public Relations & Marketing
7
Nonprofit Public Relations: Experiences
6
Online Marketing, Online Public Relations
4
Online Fundraising
4
Social Media
4
Parish Communication, Parish Public Relations
3
Crisis Communication
3
Digital Journalism, Online Journalism
3
Influencers (Social Media)
3
Book Marketing, Branding & Promotion
2
Campaigning: Planning & Implementation
2
Nonprofit Management, NGO Management, Management General
2
Electronic Commerce
2
Online Public Relations
2
Twitter & Microblogs
2
Instagram
2
YouTube
2
NGO Websites
2
Crowdsourcing
2
Corporate Communications
2
Advertising
1
Digital Advertising, Online Advertising
1
Audiences & Users
1
Digital & Social Media Use, Internet Use
1
Prosumers & User Self-Marketing
1
Authoritarian Regimes: Media Systems & Landscapes
1
Behaviour Change Campaigns
1
Campaigning: Message Design
1
Campaigning: Target Groups
1
Digital Media Campaigns
1
Event Marketing & Communication
1
Church Public Relations
1
Development Organizations: Communication Strategies & Media Representation
1
Public Diplomacy, Cultural Diplomacy
1
NGOs & Civil Society Organizations: Communication Strategies & Practices
1
Development Aid Public Relations, Development Public Awareness Raising
1
Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
1
Social Marketing
1
Islamic State (Political-Religious Extremist Organization)
1
Human Security Reporting
1
War Reporting
1
Content Analysis (Research Method)
1
Creative & Cultural Industries
1
Nonprofit Organizations, NGOs
1
Behaviour Change Communication
1
Digital Ethics, AI Ethics, Social Media Ethics, Data & Information Ethics
1
Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
1
Digital Research Methods
1
Email, Electronic Mail
1
Google
1
WeChat (Messaging, Social Media & Mobile Payment App, China)
1
Social Media in Political Communication
1
Financing Digital / Online Media
1
Blogging, Blogs
1
Journalistic Social Media Use
1
Social Media Marketing in Broadcasting Enterprises
1
Disinformation, Misinformation, Fake News
1
Media Marketing, Branding & Promotion
1
Small Enterprises, Micro Businesses, Small & Medium Enterprises (SME)
1
Accountability & Transparency of the Media
1
Editorial Guidelines
1
Evaluation Methods, Evaluation Tools
1
Collaboration
1
China: Transnational Information Operations, International Broadcasting, Public Diplomacy
1
Communication Networks
1
Organizational Communication, Institutional Communication
1
Social Media Landscapes
1
Crowdfunding
1
Low-Cost Solutions, Low Budget Calculation
1
Police
1
Political Communication
1
Stakeholders, Stakeholder Analysis, Stakeholder Participation
1
Research Methods
1
Quantitative Research Methods
1
Networks & Networking
1
Low-Cost Technologies
1
Software
1
Mobile Phone Apps
1
Mobile Phone Use for Social Purposes, Mobiles for Development
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Charitable Crowdfunding in China: An Emergent Channel for Setting Policy Agendas?
China Quarterly, issue 240 (2019), pp. 936-966
"Social media in China has not only become a popular means of communication, but also expanded the interaction between the government and online citizens. Why have some charitable crowdfunding campaigns had agenda-setting influence on public policy, while others have had limited or no impact? Based
...
Global NGO Technology Report 2019
Nonprofit Tech for Good (2019), 33 pp.
"The Global NGO Technology Report is a biennial research project that seeks to gain a better understanding of how non-governmental organizations (NGOs) worldwide use technology. Sponsored by Funraise and produced by Nonprofit Tech for Good, the report examines how NGOs use web and email communicatio
...
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
Lanham: Rowman & Littlefield, 2nd ed. (2019), xvii, 353 pp.
Social Media Guidelines for Media Professionals & Journalists in Southern Africa
Public Media Alliance (2019), 20 pp.
"For media organisations and broadcasters, blogs and other forms of online speech are fast becoming the most important forms of communication with audiences. To maintain the quality and consistency of your brand, any staff member who communicates officially on behalf of your organisation in any soci
...
Las redes sociales como mecanismo de empoderamiento de las ONGD: El caso de Acción contra el Hambre, Ayuda en Acción y Oxfam Intermón
In: Comunicación y cambio social
Alex Iván Arévalo Salinas, Griselda Vilar Sastre, Marcial García López (eds.)
Valencia: Tirant Humanidades (2019), pp. 87-104
"El análisis de contenido y las entrevistas en profundidad han revelado que las redes sociales son utilizadas por las tres ONGD como altavoz para amplificar su mensaje, pero no para construir comunidad e incitar el diálogo. Hay un déficit manifiesto por interpelar a los usuarios y por promover qu
...
Guide des bonnes pratiques du plaidoyer dans les médias et les réseaux sociaux
Abidjan: Internews; USAID (2018), 77 pp.
Social Media Marketing in China mit WeChat: Einsatzmöglichkeiten, Funktionen und Tools für ein erfolgreiches Mobile Business
Wiesbaden: Springer Gabler (2018), xviii, 247 pp.
"Dieses Buch zeigt, wie Unternehmen den Instant-Messaging-Dienst WeChat für ihr Social Media Marketing in China erfolgreich nutzen können. Denn WeChat ist viel mehr als ein mobiler Messenger – es ist Alltagsbegleiter und bezahlt beispielsweise Stromrechnungen, vereinbart Arzttermine, kauft Flug-
...
Digital Civil Society: Wie zivilgesellschaftliche Organisationen im Web 2.0 politische Ziele verfolgen
Wiesbaden: Springer VS (2018), 317 pp.
"Jasmin Fitzpatrick widmet sich aus politikwissenschaftlicher Perspektive zivilgesellschaftlichen Organisationen und untersucht, wie diese das Potenzial der neuen Kommunikationskanäle des Web 2.0 nutzen. Im Fokus stehen zum einen ihre Mobilisierung von Unterstützern und zum anderen ihre Absicht, d
...
YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
Lioncrest Publishers (2018), 192 pp.
"In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You'll learn the seven essential ingredients for a profitable channel, new strateg
...
So wird man Influencer! Machen, was man liebt, und Geld damit verdienen
München: Redline Verlag (2018), 239 pp.
"So manche oder mancher spielt mit dem Gedanken, seine Social-Media-Aktivitäten und Reichweite zum Beruf zu machen und etwa mit Instagram seinen Lebensunterhalt zu bestreiten. Dass das jedoch weit mehr bedeutet, als gekaufte Produkte möglichst unauffällig im Netz zu platzieren, zeigt Marie Luise
...
Strategic Social Media Management for NGOs
In: Handbook of Communication for Development and Social Change
Jan Servaes (ed.)
Singapore: Springer (2018), 18 pp.
"Social media channels provide intriguing opportunities for NGOs to communicate with their audiences, raise awareness, and campaign for change. Maintaining strong social media communication that supports the organization’s ability to achieve its goals is the mandate of social media management, the
...
Fundamentos de la publicidad
Madrid: ESIC Editorial (2017), 255 pp.
The Nonprofit Guide to Online Engagement Tools
Firefly Partners (2017), 27 pp.
"The guide includes software that contains the functionality that most nonprofits need: fundraising, email marketing, advocacy/grassroots organizing, and Peer-to-Peer fundraising. We looked for programs that could be used by organizations small to large, were scalable, and offered great training res
...
Claves en la planificación de la publicidad online: Fundamentos, herramientas y retos
Madrid: Asociación para la Investigación de Medios de Comunicación (AIMC), revised ed. (2017), 324 pp.
Guide d’utilisation et de bonnes pratiques des réseaux sociaux
Dakar: Panos Institute West Africa (2016), 73 pp.
Social Media in China: Wie deutsche Unternehmen soziale Medien im Chinesischen Markt erfolgreich nutzen können
Wiesbaden: Springer Gabler (2016), xv, 235 pp.
"Dieses Buch bietet einen Überblick über die chinesische Social-Media-Landschaft sowie die Besonderheiten und Trends des Social Media Marketing in China. Der Autor beschreibt, welche sozialen Medien in China genutzt werden, wo Statistiken darüber zu finden sind, welche Hauptfunktionen die wichtig
...
Social Media: Enduring Principles
Oxford; New York: Oxford University Press (2016), xviii, 302 pp.
South African Nonprofits and Social Media Survey 2015-2016
Nonprofit Network (2016), 20 pp.
"The survey shows that the vast majority of South African nonprofit organisations are seeing positive benefits through using social media. This is despite the fact that more than 80% of NPOs do not allocate a budget for social media, close to 50% said that staff lacked the expertise to manage social
...
The Definitve Guide to Social Media in the Church
Pushpay; echurch (2016), 35 pp.
"This ebook is designed to be a primer to provide everything you need to know about social media and how to use it effectively in your community. You’ll learn: why social media matters in today’s ministry environment; how to build a social media ministry team; how to develop a social media plan;
...
Social Media für Journalisten: Redaktionell arbeiten mit Facebook, Twitter & Co
Wiesbaden: Springer VS (2016), viii, 185 pp.
"Der Band führt in die praktischen Grundlagen von Social Media ein und zeigt, wie sich durch Facebook, Twitter, Instagram, Youtube & Co. der Journalismus verändert hat. Er legt dar, wie die einzelnen Dienste sinnvoll im redaktionellen Alltag eingesetzt werden und wo Potential für weitergehende re
...
