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Media Use, Media Consumption
12
Digital & Social Media Use, Internet Use
8
Mobile Phone Use
4
News Consumption & Information Sources of Media Users
3
Media Use: Women, Female Media Audiences
1
Trust in the Media, Credibility of Media
1
Gender Relations
1
Image Abroad
1
Politics
1
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Media focus
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"Turks still have a large number of media outlets available to them, though press freedom is increasingly circumscribed. A significant portion of the population – especially among the better educated – express some degree of dissatisfaction with Turkish media. No single media outlet enjoys clear ... more
"Key takeaways: Internet use is increasing rapidly, but not replacing TV; Increases vary significantly by province; Internet trends will change as Iraqi government and ISIS vie for control of media." (Slide 32) "Kurds live in a different media environment and rely primarily on Kurdish language TV; D ... more
"Key Takeaways: Iraq is divided and in transition. You cannot have an actionable understanding of media habits without analyzing specific "target" audiences. All media platforms matter, depending on the audience." (Slide 33)
"Vietnam has a highly engaged, optimistic and entrepreneurial population and a rapidly changing media environment. Television remains the most used medium and the top source for news and information ¡V especially from official TV. Vietnam severely restricts its news media but Vietnamese want their ... more
"Internet users in Africa tend to be young, educated and in urban areas. The probability of using the internet is also higher for male, and we also find that internet usage patterns differ across gender and location. Mobile phones are the major devices used to go online both at home and elsewhere by ... more
"Education and language skills are the main factors that influence which platform women access most frequently. Daily TV use is similar for men and women but women tend to lag men in frequent radio and internet use. Once a country reaches a critical mass in mobile penetration, gaps between both male ... more
"TV is the main information platform by far, but the importance of individual channels varies by region and modes of access. Population is divided between those with access to non-State TV and those without. While most express generic satisfaction with media, actual opinions about specific channels ... more
"Nigeria is a complex country grappling with serious economic, political, and security challenges. New media are an increasingly effective pathway for reaching Nigerian audiences, especially those who are media rich. However, there remain media poor segments of the population who can only be reached ... more
"Cambodia is a country on the cusp of rapid media change. TV and radio remain the top media and main sources of news. Apolitical newcomer Hang Meas is top source with tabloid news, entertainment. But new media is gaining, fueled by widespread mobile use: almost all households have a mobile phone; yo ... more
"Strategic Considerations for a Mali Communications Strategy: Don't forget the importance of local language to reach broad cross-section of the population. Broadcast media remain paramount; on a national radio is likely to be the key medium. Digital is still mostly a niche phenomenon." (Slide 39) "S ... more
"Digital media should be a part of any communications strategy for Nigeria. Previously ¡§underserved¡¨ groups entering the digital mainstream fast. Internet outreach should be mobile-centric. Take advantage of penchant for information-sharing. But don't forget the continued primacy of broadcast ... more
"The notion that Zimbabwe is a radio-only market is outdated. With the strong growth in TV and New Media in urban areas, a multi-platform approach is needed to reach different demographics." (Conclusions, page 33)