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TV Soap Operas in HIV Education: Reaching Out with Popular Entertainment
Inspiring Practice

Stuart Adams

Eschborn: German HIV Peer Review Group (PRG); Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2009), 38 pp.

"This publication looks closely at cases where Germany has supported the production and broadcast of television soap operas as key components of Behavior Change Communication (BCC) in three very different countries with three very different HIV epidemics: In Kyrgyzstan, the epidemic is largely conce ... ntrated among injecting drug users (IDUs), mostly young males but some female sex workers. It is spreading rapidly and there is concern it could soon spread into the general population. Originally broadcast in 2006, "Love as a Test" aims to get across messages that HIV affects not only "them" but could easily affect you and your loved ones and there are things you can do to prevent its spread and reduce its harm. In Dominican Republic, there are extremely high rates of HIV prevalence among ethnic Haitians who live in bateyes (settlements on agricultural plantations), rural areas and urban barrios. Originally broadcast in 2007, "Amor de Batey" aims to promote the consistent and correct use of low-cost but reliable condoms and, also, to empower women, improve their health and reduce child mortality. In Côte d'Ivoire, there are high rates of HIV prevalence throughout the country but much higher rates among women than men. Contributing factors include the common practice of having multiple concurrent sexual relations and low levels of education and specific knowledge about sexual and reproductive health. Originally broadcast in 1994, "SIDA dans la Cité" has aims similar to those of "Amor de Batey." The first series proved so successful that it lead to a second series, originally broadcast in 1996-97, and then to a third, originally broadcast in 2003. All three series have proved popular throughout French-speaking West and Central Africa. This publication shows how each series was developed, provides brief synopses, summarizes the results of formal evaluations and provides informal assessments. It draws lessons and concludes that television soap operas can make significant contributions to national responses to HIV. The most successful series are based on sound research, reflect the realities of life as it is lived by their target audiences, and are developed in a professional manner that ensures they meet high standards both as entertainment and as educational tools." (Executive summary, page 5) more

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Cambodia Sentinel Survey 2008: Media Consumption (Radio, Television, Internet and Mobile Phone) and HIV and AIDS Information in the Media

Lizz Frost Yocum, Chiv Linna, By Ratana, Khim Narith (eds.)

London: BBC World Service Trust (2009), 58 pp.

"In August 2008, the BBC World Service Trust conducted a quantitative midline sentinel survey on HIV and AIDS Knowledge Attitudes and Practice (KAP) and media habits. The Trust has consistently applied a survey methodology using cross-sectional household-based surveys since 2004. The 2008 Sentinel S ... more

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Untold: Stories in a Time of HIV & AIDS. Audience Reception and Capacity Building Report

Soul City (2009), 24 pp.

"The Untold films bear testimony to the success of the skills development element of this Regional Programme initiative. The fact that these television dramas were developed, written, directed and produced in Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia and Zimbabw ... more

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Media Coverage of HIV/AIDS and TB Issues in Ethiopia: Challenges and Opportunities

Mekuria Meksaha

Kampala: Panos Eastern Africa (2009), viii, 46 pp.

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Moved to Act: Communication Supporting HIV Social Movements to Achieve Inclusive Social Change

Robin Vincent, Lucy Stackpool-Moore

Development in Practice, volume 19, issue 4-5 (2009), pp. 630-642

"Social movements have generated interest in development circles since the mid-1990s as relatively independent expressions of civil society, mobilising people to set their own development priorities and agendas for issues as diverse as water privatisation, neo-liberal trade policies, the rights of w ... more

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Panos Southern Africa’s Communicating HIV and AIDS in Southern Africa Project, 2005–2008

Jolly Kamwanga, Richard Mutemwa

Stockholm: Swedish International Development Cooperation Agency (Sida) (2009), 29 pp.

"The PANOS radio listening clubs have proved to be an effective means of communicating not only HIV and AIDS issues but other development issues within communities. The female radio clubs proved more effective than the male radio clubs. Interviews revealed that communities with the radio listening c ... more

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Getting the Story and Telling it Right: HIV on TV. A Handbook for Television Producers and Trainers
Key Guidance

K. P. Madhu, Mia Malan, Nanna Engebretsen, Moneeza Hashmi, Prerna Sharma, Shane Etzenhouser

Paris: UNESCO (2009), iv, 130 pp.

"In addition to access to scientific information on HIV and AIDS, TV producers need skills to use new information technologies; talent to hold the interest of the public audience and inspiration to report sensitively and creatively about HIV and AIDS. The effort is huge but it pays off when air-time ... more

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FutureConnect: A Review of Social Networking Today, Tomorrow and Beyond and the Challenges for AIDS Communicators

Pete Cranston, Tim Davies (eds.)

South Orange, NJ: Communication for Social Change Consortium (2009), 74 pp.

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A 10-Year Systematic Review of HIV/AIDS Mass Communication Campaigns: Have We Made Progress?
Top Insights

Seth M. Noar, Philip Palmgreen, Melissa Chabot, Nicole Dobransky, Rick S. Zimmerman

Journal of Health Communication, volume 14 (2009), pp. 15-42

"The purpose of the current study was to conduct a 10-year systematic review of HIV/AIDS mass communication campaigns focused on sexual behavior, HIV testing, or both (1998-2007) and to compare the results with the last comprehensive review of such campaigns, conducted by Myhre and Flora (2000). A c ... more

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Sexual-Health Communication Across and Within Cultures: The Clown Project, Guatemala

Anthony Savdié, Andrew Chetley

Development in Practice, volume 19, issue 4-5 (2009), pp. 560-572

"The synergies created through the careful application of both organic and symbolic communication demonstrably reach those most vulnerable to the spread and impact of HIV and AIDS. The Clown Project uses labour-intensive face-to-face street theatre and dialogue, participatory workshops, and symbolic ... more

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Teaching Effective Media Relations to NGOs, PLHIV and Government Communications Officials: A Manual for Trainers

Mia Malan

Washington, DC: Internews Network (2008), 64 pp.

"This manual is intended to help you train non-governmental organizations working in HIV-related fields and People Living with HIV (PLHIV) Networks on how to work effectively with the media. The manual is based on Internews Network’s Local Voices Training Curriculum that was developed by the Kenya ... more

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HIV and AIDS Advocacy & Media Relations: Handbook for Religious Leaders

James Cairns (ed.)

New York: Religions for Peace (2008), 51 pp.

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African Media, African Children: Yearbook 2008
Inspiring Practice

Norma Pecora, Enyonam Osei-Hwere, Ulla Carlsson (eds.)

Göteborg: Youth and Media International Clearinghouse on Children; Nordicom (2008), 243 pp.

"The essays in this volume reflect a wide-range of issues and concerns related to children’s media culture in Africa. For example, several address the role of entertainment television in Addis Abba, Ghana, South Africa, Kenya, and Zambia and in the lives of Muslim children. Other essays introduce ... more

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Soul Buddyz Tomorrow is Ours: Evaluation Report 2008

Dunkeld West: Soul City Institute (2008), 24 pp.

"Soul Buddyz, an initiative of the Soul City Institute for Health and Development Communication (IHDC), in partnership with the South African Broadcasting Corporation (SABC), is a multi-media intervention targeting children aged 8 to 14 in South Africa. The intervention is focused on the promotion o ... more

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Training Journalists to Report on HIV/AIDS: Final Evaluation of a Global Program

Jon Cohen, Laurie Zivetz, Mia Malan

Arcata: Internews Network (2008), 50 pp.

"Internews Network, a U.S.-based organization that for more than two decades has trained journalists around the world, in 2002 received funding from the United States Agency for International Development to launch a project in Africa to help media improve their coverage of the HIV/AIDS epidemic. Cal ... more

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An Assessment of HIV and AIDS Radio Campaign Messages in Zambia

Lusaka: Panos Southern Africa (2008), 43 pp.

"The objective of this study is to assess HIV and AIDS Radio campaign messages in southern Africa and the impact they have on their target audiences. The countries involved in the study are Botswana, Malawi, Namibia, Zambia and Zimbabwe. The intention is to document the assessment and share detailed ... more

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HIV/AIDS Behaviour Change Communication: A Toolkit for the Workplace

Geneva: International Labour Organization (ILO) (2008), 630 pp.

"The Toolkit provides a step-by-step approach, emphasizing prevention through education, gender awareness and practical support for behaviour change. Its intended users are government authorities, employers’ and workers’ and their organizations, businesses, ILO/AIDS National Project Coordinators ... more

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An Assessment of HIV and AIDS Radio Campaign Messages in Zimbabwe

Tendayi Kureya, Cynthia Kureya

Panos Southern Africa; Swedish International Development Cooperation Agency (Sida) (2008), 55 pp.

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What Makes Some Campaigns More Effective Than Others? An Analysis of Three Mass Media PSI HIV/AIDS Campaigns in Kenya

Nathabhona Marianne Mabachi

Ann Arbor: Doctoral Thesis University of Kansas (2008), 163 pp.

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HIV and AIDS media guide

Phnom Penh: UNESCO; National Aids Authority (Cambodia), 2nd ed. (2008), 238 pp.

"The media has a crucial role to play in any HIV and AIDS program and is a central actor in disseminating accurate information as well as shaping community attitudes towards those most affected. Over the past two years, the media has played an active role in “destigmatizing” the virus and helpin ... more

TV Soap Operas in HIV Education: Reaching Out with Popular Entertainment Inspiring Practice

Getting the Story and Telling it Right: HIV on TV. A Handbook for Television Producers and Trainers Key Guidance

A 10-Year Systematic Review of HIV/AIDS Mass Communication Campaigns: Have We Made Progress? Top Insights

African Media, African Children: Yearbook 2008 Inspiring Practice

TV Soap Operas in HIV Education: Reaching Out with Popular Entertainment
Inspiring Practice

Getting the Story and Telling it Right: HIV on TV. A Handbook for Television Producers and Trainers
Key Guidance

A 10-Year Systematic Review of HIV/AIDS Mass Communication Campaigns: Have We Made Progress?
Top Insights

African Media, African Children: Yearbook 2008
Inspiring Practice