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Crowdfunding Investigations: Lessons Learned About Harnessing Audience Buy-In from Ireland, Brazil, and Portugal
Global Investigative Journalism Network (GIJN), February 14 (2024)
"Investigative journalism is expensive. Partnerships and grants can help but can also introduce conditions or stall proceedings. Could crowdfunding, where audience members donate to support an investigation, offer an alternative? “Crowdfunding serves as a crucial revenue source in investigative jo
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The Social Media Monetisation Playbook
Key Guidance
International Media Support (IMS); On.ge (2023), 46 pp.
"This playbook is designed for media managers and journalists who are looking to monetise their social media channels and diversify their income — particularly in countries where English is not the predominant language. It will provide you with practical strategies and tips for creating and moneti
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Deep Dive: How The Hindu Built its Subscription Business
World Association of News Publishers (WAN-IFRA), August 2 (2023)
"The Hindu Group (THG), a 143-year-old old legacy news brand, dove into subscriptions in 2019. The Hindu approached subscriptions with the mindset of revenue optimisation while being agnostic to the source." (Summary)
Digital Patronage: Toward a New Model of Building a Radio Station
International Journal of Communication, volume 17 (2023), pp. 1861-1879
"This article analyzes how patronage crowdfunding is becoming a central part of the model for building a radio station. Implementing this model requires mobilizing listeners to engage in the direct, long-term financial support of a station. The analysis conducted in this article is based on a case s
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Is the Arab Audience Willing to Pay for Online News? Predictors of Their Paying Intent
Journal of Arab & Muslim Media Research, volume 16, issue 1 (2023), pp. 35-53
"This study examines to what extent Arab audiences are willing to support these strategies, and what factors influence their willingness to pay (WTP) for online news, using a survey of 530 adults. The study found most of the public is not willing to pay for online newspapers, but are willing to pay
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With 700,000 paying subscribers, digital more profitable than print for Argentina’s Clarín
World Association of News Publishers (WAN-IFRA) (2023)
"With 30 million readers, and paying digital subscribers surging past 700,000, Clarín has the distinction of having the largest number of paid digital users for any news publisher in Latin America." (Introduction)
Paying for News: Price-Conscious Consumers Look for Value Amid Cost-Of-Living Crisis
Oxford: Reuters Institute for the Study of Journalism (2023), 35 pp.
Media Sustainability Essentials: Building Resilience in a Time of Disruption
Key Guidance
Inspiring Practice
FHI 360; Internews; USAID (2022), 187 pp.
"This guide helps media managers identify and choose the most relevant business models and practices that fit with their missions and operating conditions. It provides a common language around core concepts of media business functions and provides links to further resources. It offers practical, str
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Collaborative Sustainability Guide: How to Earn Revenue to Grow and Thrive
Inspiring Practice
Philadelphia: Lenfest Institute for Journalism; Center for Cooperative Media (2022), 42 pp.
"What’s working to generate revenue and sustain journalism collaborations, beyond philanthropy? To answer this question, the Center for Cooperative Media, The Lenfest Institute for Journalism and the Solutions Journalism Network conducted a survey, interviewed collaborative project managers, funde
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How Mission-Driven News Sites Are Betting on Reader Revenue in Latin America: News Outlets in Colombia, Brazil and Mexico Share What They’ve Learned from Building Their Membership Models in the Midst of a Pandemic
Oxford: Reuters Institute for the Study of Journalism (2021)
"For digital-first news outlets in Latin America, lessons learned from reader-funding experiments are being transformed into highly tailored membership programmes that offer a chance at a more sustainable future. Independent, mission-driven or subject-specific news sites, in particular, are leading
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Entrepreneurial News Sites as Worthy Causes? Exploring Readers’ Motivations Behind Donating to Latin American Journalism
Digital Journalism, volume 9, issue 3 (2021), pp. 364-383
"This study uses surveys with readers of entrepreneurial news startups in seven Latin American countries to examine their motivations for donating to journalism. Using the donor–organization relationship from public relations scholarship as a framework, this study showed content, independent/objec
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Digital Audience Revenue Strategies in CEE and the Global South
Oxford: Reuters Institute for the Study of Journalism (2021), 57 pp.
"This study provides encouraging evidence that digital audience revenue programmes – donation drives, crowdfundings, membership schemes or subscriptions – may be a viable option for independent media outlets operating in challenging political environments. Responses from 19 outlets operating in
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Local Media Survival Guide 2022: How Journalism is Innovating to Find Sustainable Ways to Serve Local Communities Around the World and Fight Against Misinformation
Inspiring Practice
Vienna: International Press Institute (IPI) (2021), 81 pp.
"This report is meant to share the experiences and lessons of local media practitioners globally, and to build a community for networking and support. It’s about telling their story in their own voice – and helping all involved learn from one another. By talking to both new digital start-ups and
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A Deep Dive Into Digital Subs
FIPP; CeleraOne (2021), 20 pp.
"FIPP and paywall market leaders CeleraOne have carried out a survey to gauge the global state of affairs when it comes to digital subscription offerings by leading media companies in different countries. The results gathered from 95 publishers in 11 nations – Argentina, Canada, Finland, France, G
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50 Ways to Make Media Pay
What's New In Publishing (WNIP) (2021), 82 pp.
"This in-depth study explores some of the most popular tactics being used by news and other media organizations to diversify their revenue streams and generate income through a variety of different means. It does this by deep dives into subscriptions, paywalls, advertising, content and other establi
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Accepting the Digital Challenge: Business Models and Audience Participation in Online Native Media
Journal: Media, volume 1, issue 1 (2020), pp. 78-91
"The aim of this proposal is to present the evolution of the digital native media in Spain in order to compare their current situation with European success stories. For that purpose, we have conducted a comparative case study between three highlighted Spanish digital native news outlets and three f
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Money for nothing and content for free? Paid content, Plattformen und Zahlungsbereitschaft im digitalen Journalismus
Baden-Baden: Nomos (2020), 209 pp.
"Die vorliegende Studie stellt Nutzerinnen und Nutzer in den Mittelpunkt. Sie fragt sowohl nach den Gründen für fehlende Zahlungsbereitschaft als auch danach, warum und wofür gezahlt wird. Auch wenn die Grundtendenz einer stark ausgeprägten Gratismentalität gegenüber digitaljournalistischen In
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How to Build a Successful Subscription News Business: Lessons from Britain and Spain
Oxford: Reuters Institute for the Study of Journalism (2020), 79 pp.
"The paper explores what news companies with reader revenue models are doing through structured interviews with 26 media executives from 15 news organisations. Some of these outlets run digital subscriptions. Others have reader revenue models with a less transactional value proposition. Most of them
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Consumo y pago de noticias digitales: Oportunidades y desafíos del modelo de suscripción en América Latina
Luminate Foundation; Provokers (2020), 62 pp.
"Durante la pandemia de COVID-19, el 57% de los lectores de medios digitales en Argentina, Brazil, Colombia y Mexico ha aumentado su consumo de noticias. El 90% de los consumidores está accediendo a las noticias digitales por lo menos dos veces a la semana y el 78% por lo menos una vez al día. Las
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Money for nothing and content for free? Zahlungsbereitschaft für digitaljournalistische Inhalte
Düsseldorf: Landesanstalt für Medien NRW (2019), 42 pp.
"Die vorliegende Studie untersucht, wie etablierte Medienunternehmen und journalistische Neugründungen in Deutschland nutzerseitige Zahlungsbereitschaft für digitaljournalistische Inhalte besser identifizieren, fördern und abschöpfen können. Auf Grundlage einer für die deutsche Online-Bevölke
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