"This document is a tool that helps to create a vision and common actions in communications aimed at answering the challenges we face as Comboni missionaries in today’s Europe. This tool is flexible and must be adapted to the concrete realities of each country and of each publication, be it on pap ... er or digital, or in other communication activities. The plan is divided into six steps. The first defines the mission, the vision and the values of the publication. The second step deals with the gathering of information and describes the essential elements of the publication as related to the context in which it operates. In the third step, we identify the true audience, or the one we want to reach. In the fourth step, specific communication objectives for each segment of the public are defined. Then, actions are programmed, keeping in mind strategies, messages, channels and formats. Finally, we have an evaluation of the efficacy of the process of communications judged by the results." (Introduction) more

"This research covers the adoption of ICT in Comboni missions, a faith-based organization with operations in Kenya among other global countries. Comboni missions focus on less developed Kenya counties, and in economically challenged areas such as slums in Mathare, Korogocho, Kariobangi in Nairobi. R ... egarding ICT adoption in Comboni missions and other faith-based organizations in Kenya, there is little empirical data available. The reasons are neglect by organization and information theorists who have focused on for-profit organizations and the unique nature of most faith-based organizations in general. Comboni missions are unique in terms of organizational culture and values, in their economies and in focus. They are faith-based and mostly voluntary in nature and seek no profits. Their economies are donor-dependent. They focus on accountability of received funds rather seek to attain competitive advantage. Donor funds allowing, ICT adoption may be adopted in a mission. This adoption is in isolation and without policy guidelines. The problem is haphazard adoption leading to poor adoption and low quality systems. To solve this problem, this study proposes a framework of how Comboni missions should adopt ICT; the unified theory of acceptance and use of technology, (UTAUT). The framework proposes that Comboni missions device a policy to govern ICT adoption; involve stakeholders in the adoption, besides lending support in ICT infrastructure development where needed. The framework was validated and tested for accuracy through the inferential statistics (regression analysis model) at 5% level of confidence. The significance of the study is that by adopting ICT, Comboni missions will bridge the organizational divide; or attain the capacity and competence to adapt business and technological capacities of private and public organizations to be digitally competent. The Comboni missions would also bridge the digital divide currently plaguing the underdeveloped areas and the slums where Comboni missions offer services. The study findings are that policy, user behaviour, ICT infrastructure and community determine ICT adoption in Comboni missions and similar faith-based organizations." (Abstract) more