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Pare de sufrir: Crónicas sobre los métodos comunicacionales de la Iglesia Universal del Reino de Dios
La Plata: Facultad de Periodismo y Comunicación Social Universidad Nacional de La Plata (2024), 167 pp.
"Este libro es parte de la elaboración de un Trabajo Integrador Final para obtener el título de grado como Licenciada en Comunicación Social con orientación en Periodismo, Producción de Contenidos y Gestión de medios en la Facultad de Periodismo y Comunicación Social de la Universidad Naciona
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Democracy Through the Spirit: The Universal Church and its Interconnections with Brazilian Democracy
Horizontes Antropológicos, volume 29, issue 65, e650402 (2023), 32 pp.
"The connection between Evangelical church actors and contemporary Brazilian federal politics has raised many speculations, especially regarding the association of these churches with neoliberalism and populist governments. In a different manner, this article aims to show how churches from the third
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The Production of Knowledge Through Religious and Social Media Infrastructure: World Making Practices Among Brazilian Pentecostals
Popular Communication: The International Journal of Media and Culture, volume 20, issue 3 (2022), pp. 208-221
"Following Robertson’s discussions on epistemic capital, the article analyses worldmaking procedures being used by members of one of the biggest neo-Pentecostal churches in Brazil – Igreja Universal do Reino de Deus. According to the popular narrative, social media, especially WhatsApp groups, c
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Self-Othering in the Testimonials of the Universal Church of the Kingdom of God in Madrid
Social Compass, volume 68, issue 1 (2021), pp. 115-129
"This article analyzes discourses of conversion involving members of the Universal Church of the Kingdom of God (UCKG) in the city of Madrid, Spain. Drawing on the biographies of members and religious leaders and focusing on their testimonials of conversion in particular, I observe how the church’
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La comunicación digital de la fe religiosa en la sociedad del espectáculo: Abordaje comparativo entre Brasil y Colombia
Porto Alegre: Doctoral Thesis Pontificia Universidad Católica do Rio Grande do Sul (2018), 327 pp.
"Esta investigación aborda el papel de la comunicación digital en la configuración de la fe religiosa, en un contexto cultural predominantemente mediático que, a través de las nuevas tecnologías de la información y de la comunicación, podría estar acelerando el apogeo de La sociedad del esp
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Prosperity and the Work of Luck in the Universal Church of the Kingdom of God, South Africa
Critical African Studies, volume 7, issue 3 (2015), pp. 262-279
"In 1905, Weber contended that uncertainty about their eternal fate forced Protestants to find secular signs of their destiny in their vocations, their frugality and in their ability to work hard and accumulate capital. More than a century later, the ‘Protestant ethic’ has changed irrevocably. T
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All Answers: On the Phenomenal Success of a Brazilian Pentecostal Charismatic Church in South Africa
In: Pentecostalism in Africa: Presence and Impact of Pneumatic Christianity in Postcolonial Societies
Lindhardt Lindhardt (ed.)
Leiden: Brill (2015), pp. 136-162
"The UCKG’s phenomenal success in post-apartheid South Africa had been a source of much speculation. Scholars generally attributed the church’s growth to new political and economic processes while the South African media and the church’s critics suspected that the UCKG’s attraction was caref
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Biblical Soap Opera Enjoying Ungodly Success in Brazil
San Diego Union Tribune, May 28 (2015)
"Set in ancient Egypt and loosely based on the story of Moses, “The Ten Commandments” is billed as Brazil’s first biblical soap opera. Swathed in Egyptian robes and sporting lapis lazuli jewelry and Cleopatra wigs, some of the characters are based on biblical or other historic figures, while o
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The Universal Church of the Kingdom of God in South Africa: A Church of Strangers
New York; London: Cambridge University Press; International African Institute (2014), xxii, 280 pp.
"The Universal Church of the Kingdom of God (UCKG), a church of Brazilian origin, has been enormously successful in establishing branches and attracting followers in post-apartheid South Africa. Unlike other Pentecostal Charismatic churches (PCCs), the UCKG insists that relationships with God be dev
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Pentecostalism in Brazil: Churches, Businesses and Political Parties
KAS International Reports, issue 1 (2012), pp. 41-58
"For many years now, the sphere of the main Pentecostal denominations has gone way beyond their physical churches and members. To some extent, they operate like businesses, and they use the media to exert a strong influence on society. Some of them own national TV stations and publish high-circulati
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Programa 'Fala Que Eu Te Escuto': O duelo subliminar entre Deus e o Diabo na terra do televangelismo
Fortaleza: XXXV Congresso Brasileiro de Ciências da Comunicação Intercom – Sociedade Brasileira de Estudos Interdisciplinares da Comunicação (2012), 15 pp.
"O presente artigo tem como tema central o programa Fala Que Eu Te Escuto, produzido pela Igreja Universal do Reino de Deus. Exibido diariamente no início da madrugada na Rede Record, trata-se de um programa em que o sagrado traveste-se de profano. Embora dê a impressão de ser um programa secular
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Religious branded content: Entretenimento, mídia e marca nas ações publicitárias da Igreja Universal do Reino de Deus
Rever: Revista de Estudos da Religião, volume 12, issue 2 (2012), pp. 81-99
"A comunicação cujo conteúdo é centrado nas qualidades e nos diferenciais da marca religiosa, exatamente como é recorrente nas ações da Igreja Universal do Reino de Deus, busca relacionar os benefícios do entretenimento a ela, possibilitando à igreja integrar sua imagem marcária ao discurs
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"Casos de família": Um olhar sobre o contexto da disputa “Igreja Universal do Reino de Deus x Igreja Mundial do Poder de Deus” nas mídias
Rever: Revista de Estudos da Religião, volume 12, issue 2 (2012), pp. 101-110
"A propósito das disputas entre a Igreja Universal do Reino de Deus e a Igreja Mundial do Poder de Deus no primeiro semestre de 2012, o artigo estuda a dimensão do espetáculo e do mercado cultural religioso nas mídias. Por meio de uma pesquisa exploratória dos principais escândalos e embates e
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Religi@o 2.0: Interações entre igreja e fiéis no blog do bispo Edir Macedo
São Leopoldo: Master Thesis Universidade do Vale do Rio dos Sinos (2011), 170 pp.
Midia e religião: Entre o mundo da fé e o do fiel
Rio de Janeiro: Editora E-papers (2010), 197 pp.
A Igreja Universal e seus demônios: Um estudo etnográfico
São Paulo: Terceiro Nome (2009), 149 pp.
Religião e TV: Um estudo de programas neopentecostais
São Paulo: Mestrado en Comunicação Faculdade Cáspero Líbero (2008), 194 pp.
"The religious presence on TV programs has been increasing in Brazil, where churches, especially the neopentecostals, have been using the mass communication ways, especially the television, to advertise their messages and attract new followers. This project studies the usage of television by religio
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Mídia e religião na sociedade do espectáculo
São Bernardo do Campo: Universidade Metodista de São Paulo (2007), 302 pp.
O deus televisivo da IURD: Análise de um programa-modelo para a corrente neopentecostal
São Paulo: Escola de Comunicações e Artes (ECA) Universidade de São Paulo (2007), 9 pp.
"A cada ano as igrejas neopentecostais ocupam mais espaço na programação televisiva nacional. A IURD (Igreja Universal do Reino de Deus), que iniciou suas atividades em 1977, fez escola e é considerada como uma instituição religiosa-modelo pelas igrejas dessa corrente religiosa no que se refer
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Die neue Evangelisierung in Lateinamerika: Fallbeispiel Brasilien. Die Folha Universal und ihre Bedeutung für den Diskurs der Igreja Universal do Reino de Deus
Halle: Grupo de Investigación de Literaturas y Culturas de América Latina (GILCAL) Martin-Luther-Universität Halle-Wittenberg (2007), 61 pp.
