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Key Guidance
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Advocacy & Empowerment: Planning & Implementation
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Advocacy
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Advocacy & Empowerment: Monitoring & Evaluation
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Language
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Tips for Running Public Awareness Campaigns in Africa: Insights from Eight Case Studies
Key Guidance
Bonn: Deutsche Welle DW Akademie (2018), 24 pp.
"Effective campaigns require careful planning and execution. And drawing on the experiences and knowledge of others can help overcome some common stumbling blocks and improve the chances of success. To this end, this booklet profiles eight public awareness campaigns conducted in African countries. I
...
Advocacy of Trafficking Campaigns: A Controversy Story
Comunicar, volume 26, issue 55 (2018), pp. 29-38
"This paper explores the institutional campaigns against human trafficking and sexual exploitation in Spain between 2008 and 2017 and their role in helping to shape this issue as a matter of public concern. Our aim is to identify the ideological basis of these campaigns through their representations
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Roads to Influence: A Practical Toolkit to Increase Safety for Journalists Through Advocacy in Somalia/Somaliland
International Media Support (IMS); Fojo Media Institute (2017), 20 pp.
"The overall approach to advocacy in this toolkit is generic, but the toolkit focuses on increasing safety for journalists in Somalia/Somaliland. The order of the different steps follows a logical sequence. However, do keep in mind that advocacy is not necessarily a linear process. Advocacy rarely f
...
Public Health Media Advocacy Action Guide: Elements of a Media Advocacy Campaign
Global Health Advocacy Incubator (2016), 56 pp.
"Changing public health policy is one of the most effective ways to improve public health on a population-wide scale. As part of the advocacy campaign to move a public health issue onto the policy agenda and through the policy making process, a strategic and well executed media advocacy campaign is
...
Cluster Nutrition Guide du Plaidoyer
UNICEF (2016), 35 pp.
Advocacy for Development: Effectiveness, Monitoring and Evaluation
Wageningen University (2016), 94 pp.
"Monitoring and evaluation of advocacy for development is an emerging field. Many civil society organisations, donors and evaluators are now involved with advocacy. Questions of how to understand and assess programmes are urgent. This e-book seeks to contribute to practical capacity on this front on
...
Advocacy: Justice and the SDGs. How to Translate International Justice Commitments into National Reform
& Participation (TAP) Network Accountability Transparency (2015), 69 pp.
"[...] From now until 2030, governments around the world will be working to achieve the SDGs. Goal 16 guarantees “access to justice for all” and legal empowerment and justice are necessary for the overall success of the SDGs. By supporting your government to achieve Goal 16 you will be better ab
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Techniques de plaidoyer et de lobbying: Un guide pour les actuers etatiques et non etatiques
Kinshasa: Konrad-Adenauer-Stiftung (KAS) (2015), 52 pp.
A Media Campaign to Increase Awareness and Prevention of Human Trafficking in Asia: Background Strategies and Outcome Evaluation of the MTV EXIT Campaign
Lincoln: Third Annual Interdisciplinary Conference on Human Trafficking University of Nebraska-Lincoln (2014), 33 pp.
"In 2006, MTV and USAID launched, "MTV EXIT (End Exploitation and Trafficking)," a multi-media, multi-platform awareness and prevention campaign against human trafficking that has reached over 20 million people in 21 countries in the Asia Pacific. This paper describes the campaign background, design
...
PR-Kampagnen
Konstanz: UVK (2011), 278 pp.
"Das vorliegende Buch vermittelt Grundlagenwissen über PR-Kampagnen und erklärt am Beispiel von Case Studies, wie man erfolgreiche Kampagnen plant, durchführt und bewertet. Es gliedert sich in die drei Teile Theorie, Praxis und Ausblick. Nach drei Beiträgen zu grundlegenden Fragen von Kampagnen
...
Advocacy Toolkit: A Guide to Influencing Decisions That Improve Children's Lives
New York: UNICEF (2010), iv, 116 pp.
"The Advocacy Toolkit provides a broadly accepted definition of advocacy and underscores UNICEF’s unique position and experience in advocacy. The heart of the Toolkit provides detailed steps, guidance and tools for developing and implementing an advocacy strategy. The Toolkit also outlines eight f
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Winning the Web: Stories of Grassroots Campaigning for Access to Knowledge in the Networked Digital Age
Open Society Institute (2009), 49 pp.
"This report has looked at six successful intellectual property (IP) reform campaigns from around the world, and examined the strategies, messages and goals of the campaigners who fought them. Although each example has its own lessons to share, broad trends have emerged. Several of the most striking
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Now Hear This: The Nine Laws of Successful Advocacy Communications
New York; Washington, DC, San Francisco: Fenton Communications (2009), 24 pp.
"This document is not intended as a blueprint for creating communications campaigns, but offers a way of thinking about campaigns from a strategic marketing and communications perspective." (Introduction)
Using Mobile Phones in Advocacy Campaigns
Amherst: MobileActive (2008), 14 pp.
The Advocacy Sourcebook
London: WaterAid (2007), 115 pp.
"The sourcebook covers the following topics: spaces for civil society participation and how to link local, national and international advocacy; the role of WaterAid to improve water supply and sanitation (WSS) in the context of UN Millennium Development Goals (MDGs); building community capacity for
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Organización de campañas para la libertad de expresión: Un manual para los defensores
Toronto: Intercambio Internacional por la Libertad de Expresión (IFEX) (2005), 150 pp.
Advocacy: A Practical Guide, with Polio Eradication as a Case Study
Geneva: World Health Organization (WHO) (1999), 37 pp.
"Successful advocates do their homework on an issue and build an interesting case. They organize networks and coalitions to create a groundswell of support that can influence key decision-makers. They work with the media to help communicate the message. This practical guide outlines four basic steps
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Advocacy: Building Skills for NGO Leaders
Washington, DC: Centre for Development and Population Activities (CEDPA) (1999), iv, 58 pp.
"The manual was written for trainers around the world who seek to improve the advocacy skills of NGO leaders. While much of the background information and role play scenarios deal directly with reproductive health issues, a trainer could adapt the sessions for other contexts. The manual is directed
...
