"Scholars of Pentecostalism have usually studied people who embrace it, but rarely those who do not. I suggest that the study of global Pentecostalism should not limit itself to Pentecostal churches and movements and people who consider themselves Pentecostal. It should include the repercussions of ... Pentecostal ideas and forms outside Pentecostalism: on non-Pentecostal and non-Christian religions, on popular cultural forms, and on what counts as ‘religion’ or ‘being religious’. Based on my ethnographic study of a charismatic-Pentecostal mega-church and a neo-traditional African religious movement in Ghana, I argue that neo-Pentecostalism, due to its strong and mass-mediated public presence, provides a powerful model for the public representation of religion in general, and some of its forms are being adopted by non-Pentecostal and non-Christian groups, including the militantly anti-Pentecostal Afrikania Mission. Instead of treating neo-Pentecostal and neo-traditionalist revival as distinct religious phenomena, I propose to take seriously their intertwinement in a single religious field and argue that one cannot sufficiently understand the rise of new religious movements without understanding how they influence each other, borrow from each other, and define themselves vis-à-vis each other. This has consequences for how we conceive of the study of Pentecostalism and how we define its object." (Abstract) more

"No campo de estudos de religião e mídia, a importância da comunicação de massa está bem estabelecida para as religiões globalizadas tais como o cristianismo e o islamismo, mas o mesmo não se verifica com relação às religiões nativas africanas. O presente artigo busca preencher essa lacu ... na investigando as atividades de mídia de um movimento religioso neo-tradicional em Gana, a Missão Afrikania. Ao analisar a posição cambiante de Afrikania na esfera pública em relação a mudanças nos cenários político, religioso e midiático de Gana, demonstro como novos constrangimentos e oportunidades levaram Afrikania a adaptar suas estratégias de acesso à mídia e seus estilos de representação. A política de representação da Afrikania é complexificada pela sua posição delicada entre uma esfera pública de hegemonia cristã e as práticas dos sacerdotes e sacerdotisas que ela visa representar." (Resumo) more

"Charismatic-Pentecostal 'media ministries' have become very successful in Africa's new media fields. They shape new forms of public religiosity that spill over into various forms of popular culture and resonate with broad audiences. This article explores the emergence of new Pentecostal publics at ... the intersection of media, religion, and entertainment in Ghana, raising critical questions concerning the relations between these domains. It analyses two different religious television broadcasts: a television ministry by a well-known celebrity pastor and a gospel reality show featuring a preaching competition for youth. It also considers the debates and concerns such programmes evoke locally. The analysis shows that Pentecostalism's employment of popular media and entertainment styles is an effective source of persuasive power, but also poses challenges with regard to binding people as committed Christians. The blurring of boundaries between religion and entertainment business causes insecurities about the authenticity of religious authority and religious subjectivity." (Abstract) more

"This article takes a critical look at Ghana’s rapidly evolving broadcasting scene and in particular at the expansion and popularity of religious broadcasting. Sketching the developments of the Ghanaian media landscape, it analyses the changing politics of representing religion in this field. The ... much-celebrated processes of media deregulation and democratization, and the new opportunities for ownership, production, and participation they entail, have led to a dominance of Pentecostalism in the public sphere. While this development has been analysed from the perspective of churches and pastors, this article explores the intertwinement of commercial media and Pentecostalism from the perspective of a number of private media owners and producers in Accra. Whether these media entrepreneurs are themselves Pentecostal or not, they all have to deal with, and commercially exploit, the power and attraction of Pentecostalism. Their experience that commercial success is hardly possible without Pentecostalism makes clear that the influence of Pentecostalism in the Ghanaian public sphere reaches way beyond media-active pastors and born-again media practitioners, and invites us to rethink the relationship between media, business and religion." (Abstract) more

"In many parts of Africa, charismatic-Pentecostal churches are increasingly and effectively making use of mass media and entering the public sphere. This article presents a case study of a popular charismatic church in Ghana and its media ministry. Building on the notion of charisma as intrinsically ... linking religion and media, the aim is to examine the dynamics between the supposedly fluid nature of charisma and the creation of religious subjects through a fixed format. The process of making, broadcasting and watching Living Word shows how the format of televisualisation of religious practice creates charisma, informs ways of perception, and produces new kinds of religious subjectivity and spiritual experience. Through the mass mediation of religion a new religious format emerges, which, although originating from the charismatic-Pentecostal churches, spreads far beyond and is widely appropriated as a style of worship and of being religious." (Abstract) more

"In this essay, I will look at and listen to a charismatic TV screen in Ghana, showing a sermon by the popular charismatic pastor Mensa Otabil in Accra. While watching the programme Living Word I will address the relation between charisma and screens and examine the place of screens in the construct ... ion of charisma by looking not only at the screen but also behind the screen, in the editing studio, and in front of the screen, in the living room." (Abstract) more