"Campaigns are likely to be more successful when they include messages about legal penalties for non-compliant behaviour and fresh information, and when they reach a large proportion of the intended audience. Digital campaigns must therefore work alongside laws and policies. Legislation can be a key ... tool in changing behaviour and perceptions of cultural and social norms. Laws and policies that make violent behaviour an offence send a message to society that it is not acceptable. Success is more likely if messages are tailored to audiences using social marketing principles and create a supportive environment that enables the intended audience to make changes – e.g. by mobilising communities in support of the campaign. To develop effective campaigns, it is also important to use research, such as interviews with key stakeholders and focus groups with members of the target audience, to determine existing attitudes and beliefs and ways of motivating people to change their behaviour. Campaign messages should also be pre-tested to ensure they are understood correctly and to minimize any unintended negative effects. The most successful interventions work with experienced organisations to develop and deliver sophisticated television/radio programming and communications combined with community mobilisation strategies aimed at changing gender-related norms and behaviours." (Overview, page 3) more

"There appears to be a research gap for in-depth comparative or meta-analysis examining how, where and why the media – or other infomediaries – has helped translate transparency initiatives into greater government accountability. Nevertheless, the small but growing body of single case studies do ... es indicate the kinds of accountability impacts that infomediaries are helping to generate. Examples include: improving people’s knowledge of key governance issues and sometimes their political participation, and catalysing changes to service delivery such as increasing school budget allocations." (Overview, page 2) more

"This rapid review identifies recent literature on the role of social media plays in conflict management in post-Conflict and fragile contexts. Conflict management refers to policies relating to national reconciliation; peace-building; stronger state-Citizen relations; and social cohesion and inclus ... ion. In most of the literature, social media was grouped in with new media and information communication technologies (ICTs). The evidence base for this area is weak despite much enthusiasm over the potential impact social media could have. Very little analysis of the impact of social media on conflict has been carried out." (Page 1) more