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Marketing for Congregations: Choosing to Serve People More Effectively

Norman Shawchuck, Philip Kotler, Bruce Wrenn, Gustave Rath
Nashville: Abingdon Press (1992), 424 pp.

Contains illustrations, index

Signature commbox: 10-Religion-E 1992

Topics:
Church Marketing Church Public Relations Fundraising Market Research Market Segmentation Target Groups
Countries:
USA
Document Type:
Guides, Toolkits, Manuals