"Throughout the 2000’s, NGOs experimented with promoting “Donate Now” buttons and online donation pages, and through a process of trial and error, learned a winning strategy that still works today. Specifically, NGOs that are successful at online fundraising have embraced a content strategy of ... regularly publishing news articles and blog posts focused on stories of hope and empathy that include a prominent call-togive which are then shared in email updates and fundraising appeals. Posting the same content on social media also inspires online giving, but as of 2018, email is still the most powerful online fundraising tool." (Key findings) more

"[This] report is an inaugural effort to gain a better understanding of how non-governmental organizations (NGOs) worldwide use online technology to communicate with their supporters and donors. Over the last two decades the NGO sector has embraced Internet technology, but at varying speeds based up ... on the Internet infrastructure of the country in which they reside. Social, economic, and political factors in each of the world’s countries have either hastened or hindered the development of Internet infrastructure, yet there is little research that compares NGOs globally and their use of online technology." (Page 2) more