"An effective social media presence helps policy and advocacy-oriented organizations raise their visibility by potentially reaching a wider audience of concerned people, creating a network/coalition of organizations who share the same mission, and influencing important community stakeholders. These ... platforms can also support fundraising efforts by catching the interest of donors. Indeed, the major benefit of using social media for advocacy actions and campaigns is the ability to circulate information faster, wider, and with very few financial resources. It is nevertheless important to keep in mind that online and offline actions have to be combined to reach a more diverse audience." (Page 1) more

"Developing and executing a successful advocacy campaign is not always an easy task. Advocacy goals can be hard to quantify and may require a large base of supporters and a relatively long timeframe. But a well developed, flexible advocacy strategy can help you anticipate obstacles and respond more ... swiftly to unexpected surprises. Developing a strong advocacy strategy will also improve your chances of success and help maximize the use of limited resources. So, what are the components of a strong advocacy strategy?" (Introduction) more