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Convergence of Media
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Trust Building: Role of Communication & Media
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"Entertainment and media (E&M) revenue across South Africa, Nigeria and Kenya grew strongly in 2021 as all three markets, like the rest of the world, recovered from the effects of the COVID-19 pandemic. Industries that were more severely impacted in 2020, such as live music and B2B trade shows, made
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Perspectives from the Global Entertainment and Media Outlook 2018–2022. Trending Now: Convergence, Connections and Trust
Price Waterhouse Coopers (pwc) (2018), 33 pp.
"In Convergence 3.0, the dynamics of competition are evolving while a cohort of ever-expanding supercompetitors and more focussed players strive to build relevance at the right scale. And business models are being reinvented so all players can tap into new revenue streams, by, for example, targeting
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Perspectives from the Global Entertainment and Media Outlook 2017–2021: Curtain Up! User Experience Takes Center Stage
Price Waterhouse Coopers (pwc) (2017), 40 pp.
"To thrive in a marketplace that is increasingly competitive, slower-growing, and dependent on personal recommendations, companies must develop strategies that engage, grow, and monetize their most valuable customers — i.e., their fans. To do so, they must combine excellent content with breadth an
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