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Audience Segmentation, User Typologies, Personas
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Mídia de A a Z: Conceitos, critérios e fórmulas dos 60 principais termos de mídia
São Paulo: Pearson Prentice Hall, 3rd ed. (2009), xxii, 344 pp.
Planejamento de mídia: Teoría e experiência
Key Guidance
São Paulo: Pearson Prentice Hall (2006), xxi, 230 pp.
