"This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience researchin recent years, Ratin ... gs Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information." (Publisher description) more

"A massive work encompassing close to 100,000 entries from 1920 through the 1960s, geographically and chronologically organized, and covering about 150 countries and territories, excluding Great Britain, Canada and the U.S., but including 13 pages on China. Preceding and following this geographical ... listing are sections on bibliographies and general references; on general works; and on international ones. In addition to books and periodicals, there are articles from the New York Times. Lichty says he has not been selective nor has he verified items, but has depended upon other bibliographies, indexes, and listings." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1668) more