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History of Advertising
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Audience Research: Planning & Implementing Surveys
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Milieus, Lifestyles
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Social Communication in Advertising
New York: Routledge, 4th ed. (2018), x, 431 pp.
"All editions of this book have presented a single core idea, called “cultural frames for goods.” In this idea, we have sought to draw together all of the many separate strands that make up the fascinating complexity of advertising practice and its products, as they have evolved during the entir
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Researching Audiences
Top Insights
London: Hodder Arnold (2003), x, 422 pp.
"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public?
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