"The adoption of a quality-management system by a media organization (radio, TV, newspaper, magazine, online or other) is strictly voluntary. It should be a strategic decision taken by senior management with the support of staff. The aim of such a system is to make sure that a media organization is ... managed in such a way as to meet the highest quality standards in the following areas: service to its users (audience / readership) and the general public; service to the society in which it operates, notably by promoting the open flow of information essential in a democracy; service to other important stakeholders, including staff, advertisers, subcontractors, shareholders, civil society associations, journalists' unions, public authorities." (Introduction, page 8). more